Are you the one trying to start your own multi-vendor ecommerce store? To turn your online business idea into reality, you need to educate yourself about different multivendor ecommerce platforms first.
A multivendor ecommerce store houses several vendors with each having their own account within the store. Different vendors list their products on such a site and buyers come to the store to buy the products offered by various vendors. A big challenge concerning launch of a multi-vendor portal is the selection of right ecommerce platform as the available options vary considerably on cost, quality and performance.
Yo!Kart, the new multivendor ecommerce platform from FATbit Technologies provides a good starting point on these grounds. For entrepreneurs who are planning to launch a marketplace for buyers and sellers with good set of features at affordable price, this is the right option to create online multi-vendor store. Let us know more in detail about this ecommerce solution.
Overview: Yo!Kart as a solution gained quick acceptance in the ecommerce arena and is ackowledeged widely by newly launched businesses for meeting their requiremnts most immaculately. It has won product of the year (at an event co hosted by TiECON & STPI) specifically for solving three big issues of setting up a new business, investment, technical assitance and scalability. You can read about it on leading blogs but for a deeper analysis of YoKart features entrepreneurs need to segregate all aspects. In order to give them an unbiased review, I have studied all features, pricing and unique points of this platform. Let’s begin with the demos.
Upon first glance, Yo!Kart leaves an impression of a well-designed store, which focusses on UX primarily. However, it scores low on following two grounds:
Design Theme Options – Yo!Kart offers a default design in the 2 initial plans. The company however gives you the option to get it custom updated on order. You can hire Yo!Kart team or any other experienced designer/developer to implement the design or custom updates.
Encrypted Framework – Your programmer will need to learn using its framework to implement any major functionality updates and additional modules.
Pricing: Yo!Kart comes with three pricing plans with first plan focusing on startups. At $250 for a year, you get a fully functional store with features like Catalog management, Customer orders management, Report generation, SEO for products and pages, CMS for managing the store, 1 year free tech support.
Although making changes to the store is not allowed in the startup plan yet you stand a chance to move to bigger plans, which are more conducive. The startup plan only aims at giving chance to test the water at low cost. For a year, the startup plan provides you a hosted store that has all features you require to allow various vendors to sell through your platform. To make you able to customize this store, Yo!Kart gives two more options.
With same features and owned license, The Go Quick plan comes at $999, you get source code of the system to host on your own server and you can modify the scripts or get it done from Yo!kart team on order.
The Go Custom plan comes at $5999 and offers custom designed ecommerce website, Adding more features or customizing the features/functionality is billed on the hourly rate (mentioned on YoKart’s site).
SEO Optimization: On weiging the SEO power of Yo!Kart, I found that Yo!Kart scores highest on SEO for offering maximum scope of optimization and making it easy for newly set websites to establish search engine presence. Following are few of the conveniences that you will rarely find collectively in one platform:
While adding a new product, vendors can add information such as URL keywords, product description, meta title tag, meta description tag, and meta tag keywords to help the product page achieve a good ranking on search engines.
Yo!Kart powered websites have a sitemap generator, which auto updates anytime a new product is added to the store. It also implements the use of open graph, twitter cards, and structure data to help provide more information about the store and products to Google search engine. Rest of the multi-vendor platforms will offer you one or the other feature but not all that Yo!Kart makes possible.
Design: On the design front, Yo!Kart comes with responsive UI. This is valid for both $250 and $999 plans. However, in both the plans, Yo!Kart comes with a default responsive template. Yo!Kart is not just about good looks, but it’s well programmed too to give a store an edge over established ecommerce brands.
It lacks theme and plugin store as compared to other ecommerce platforms but with $5999 plan, Yo!Kart gives you a custom responsive design that is complete in all respects.
Yo!Kart is not based on any framework like WordPress, OpenCMS, or Magento. It is built on custom in-house framework developed by FATbit Technologies. At its core, Yo!Kart is based on open source technologies such as Linux, Apache, MySQL, and PHP. The entire platform is built using MVC architecture. This is good news for those who look forward to extend the platform for additional customizations in future.
Marketing Focused: To meet goals of a multivendor business Yo!Kart comes with robust report generation feature. The reports are generated on the basis of sales, users, products, shops, tax, commissions, and affiliates. Additional marketing features like discount coupon management, and empty cart management make the sales grow at an enticing rate.
Security: Validating all the incoming and outgoing data from your store in order to keep the store safe from threats like SQL injections is easier with Yo!Kart. Its 3 layer security (Client Side Data Validation, Server Side Data Validations and SQL Injections) ensure higher safety. Most of the stores lack on this ground due to using unsafe mode. Yo!Kart on the other hand allows you to activate https mode after getting the SSL installed for the domain, which helps sensitive data to travel from source machine to destination server in an encrypted format.
Payment Gateways: Yo!Kart does not put any limitation on the use of payment gateways. Just ask the Yo!Kart developer team and they will integrate any payment gateway of your choice allowing you to accept payments from any source preferred in your country.
USP: It comes with 1 year free technical assistance, which enables website owners to handle every situation with the guidance of experts. No other platform offers this dedicated support.
Conclusion: For startups, Yo!Kart promises to be a solid place to start and with its thoughtfully devised packages, scalability is also not going to be a problem. As compared to other multi-vendor systems, Yo!Kart comes across as the most effective and powerful solution due to its wide-ranging features, user focused design and fewer limitations as compared to other platforms. The only thing that you may count as a downside is that unless you are technically sound, editing the platform may be little complicated, but you always have the option to ask the Yo!Kart team to do it for you. So in short, there is no major shortcoming whether we take into account the features, pricing, accessibility, customization, or technical support of Yo!Kart.