Xyrena, the innovative, cruelty-free and vegan LA perfumery, announced that it has released three new signature fragrances. Dubbed “Virtual Reality Fragrances” by the company, each release portrays a familiar scent. Dark Ride is evocative of a theme park ride. Factory Fresh offers the scent of new shoes while Xyrena 66 is reminiscent of a gas station. By blending unconventional notes, Xyrena delivers highly sought after sensory experiences that were previously unavailable to consumers.
“There are several common scents people (including myself) love but are unsafe for extended exposure or impossible to use as a personal fragrance,” said Killian Wells, Xyrena founder and perfumer. “Not unlike virtual reality, we’re creating olfactory simulations that evoke real world consciousness.”
These avant-garde ‘VR’ releases mark Xyrena’s bold foray into fragrances without celebrity collaboration. Each fragrance is available in both extrait de parfum or Vibe Spray™ (for room & body) form. All three unisex fragrances were formulated by Wells:
- Dark Ride – A realistic interpretation of water ride staples like Pirates of the Caribbean, Jurassic Park and Splash Mountain. For years, perfume and theme park enthusiasts alike have searched for fragrances that accidentally smell similar to water rides. For the first time ever, the intoxicating, moody scent has been intentionally captured. Xyrena’s Dark Ride features the familiar note of chlorinated water, a thrilling accord of fog and pyrotechnics and a hint of atmospheric mildew and damp ozone to create ‘the first thrill ride in a bottle.’ A video spot for the fragrance is available on Vimeo.
- Factory Fresh – Serving double duty, this fragrance can be used as a traditional parfum or a renewal spray to make a favorite pair of shoes smell Factory Fresh. With notes of rubber sole, glue, leather, and textile, Factory Fresh is a faithful reproduction of the scent favored by many shoe connoisseurs.
- Xyrena 66 – Inspired by historic Route 66 and the excitement of the open road, Xyrena 66 is the ultimate fragrance for any car enthusiast. Fusing notes of low-octane gasoline, motor oil, and leather car interior, Xyrena 66 is surprisingly sexy and wearable.
Based in Los Angeles, Xyrena is the world’s first celebrity-partnered on-demand perfumery. Certified 100% vegan and cruelty-free by PETA, Leaping Bunny, and Vegan Action, Xyrena offers innovative fragrances that fuse the upscale quality of niche cosmetic brands with the added personality of celebrity curation.
For more information, visit www.xyrena.com.