Just in time for this upcoming Valentine’s Day, Wicked Sensual Care is releasing its newest product, Awaken. Awaken is a new stimulating clitoral massage gel that was created to heighten sensitivity and enhance libido. It was crafted with an herbal blend of botanicals and aphrodisiacs with the goal of boosting a woman’s sexual experience. Awaken was officially launched at the Adult Novelty Manufacturers Expo earlier this month in Burbank, California. Carrie Smith, head of product development at Wicked Sensual Care, had this to say about the company’s newest offering,
We wanted to create a product with great sensation but that was not too intense. The goal was for Awaken to actually help to build and enhance libido and increase desire, not just in the moment but going forward as well. We also decided to make it a massage gel, so the texture had to be perfect. This little difference adds so much to the overall effect of Awaken. Psychologically it gives women (or their partners) ‘permission’ to go ahead and give a little self-massage to enhance absorption and start stimulation.
Awaken is vegan-friendly, contains no parabens, glycerine or L-Arginine and is safe for use with toys and latex. The combination of natural extracts and herbal remedies used in the formula are centuries old and backed up by scientific research. Once applied, the gel starts out cool but that is replaced with a warming sensation and plumping effect that lasts for approximately 15-20 minutes. Additional applications will result in increased intensity and longevity. “We’re very pleased with the overwhelming positive reception Awaken received at ANME,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “It’s a great feeling whenever retail buyers are genuinely excited to stock a product for their customers. Creating an effective product from natural sources was a challenge that we gladly took on, and the result is the an amazing product meeting the market demand for improved female arousal and orgasms.”
Wicked Sensual Care has long been recognized for its quality, having earned the 2014 AVN Award for Best Lubricant Manufacturer, as well as earning nominations for its OverTime Delay Cream for Men for best Enhancement Product from both AVN and XBIZ. The line’s Toy Love Gel for Intimate Toys earned an additional XBIZ nom for Outstanding Packaging, while the collection itself received the East Coast News Distributors’ Choice Award for Best New Lubricant in 2013. The company is currently nominated as Lubricant Manufacturer of the Year at the 2016 XBIZ Awards and AVN Awards.
About Wicked Sensual Care:
Crafted to enhance and satisfy intimate adventures, the Wicked Sensual Care Collection offers luxurious, intimate lubricants and enhancers perfect for partner and solo play. A leader in sexual wellness, Wicked Sensual Care uses exclusive formulas and clean ingredients to create the highest quality lubricants on the market – all products are vegan, PETA certified, and paraben free*. Wicked Sensual Care is dedicated to producing conscious products for women, men, and couples, which include natural extracts, such as olive leaf and aloe, providing additional enrichments for increased comfort and peace of mind. Wicked Sensual Care’s water based “Aqua” collection provides long lasting formulas that satisfy without ever becoming sticky or tacky during use, while the “Ultra” collection uses 100 percent pure premium silicone to create unsurpassed glide and comfort. “Specialty” products include Enhancers & Cleaners designed to boost intimacy and heighten sexual health and wellness. With its elegant and discrete packaging, and whether consumers are searching for something sexy, therapeutic, or romantic, Wicked Sensual Care can provide the ideal compliment to all erotic experiences. [*Excluding Crème.] For more information, visit www.WickedSensualCare.com, www.Twitter.com/WickedSensual, or www.Facebook.com/WickedLubes.