Where does your website traffic come from? Does it come from a specific social media platform more often than others? If you’re an online entrepreneur it’s extremely important you know the answer to these questions. When you know where your traffic comes from you learn where your target audience is and can adjust your marketing efforts accordingly. I was recently talking to Keith Keller of Global Social Media Coaching, regarding which social media platform works best in terms of traffic to our sites. Taking a quick look at my stats in Google Analytics, I found that 70% of my website visitors came from StumpleUpon.com. What?! That is significant! Keith asked if I could write a blog about StumbleUpon and how it works. (Of course, the answer was YES!)
StumbleUpon is a social bookmarking site. Like Delicious, Instapaper, and Google Bookmarks, it allows you to save links to articles for later reference and share them. The “Stumble!” toolbar also allows you to randomly discover new articles, based on your interests. It is also a social voting site similar to DIGG and Reddit, it allows you to vote for videos, blog posts, images, and articles you find on the Internet. Finally, StumbleUpon is a discovery engine that recommends online content about most anything you can think of. Do you need information about blogging? Just type it in the search box and you will discover all the content you can read on the topic!
StumbleUpon is one of the best traffic generators among the top social media sites, ranking toe to toe with sites such as Digg and Tumblr. [Source] What is StumbleUpon’s secret to success? It has high quality content. It’s that easy. Poorly written articles and blog posts as well as sales pages won’t last long. One reason for this is that users of StumbleUpon vote on articles. They can easily hit the dislike button and bury your content so it is never seen. (How many times have you wanted a “dislike button” on Facebook!)
Getting started is easy:
1. Go to stumbleupon.com.
2. Register for FREE and select your topics.
3. Download the “Stumble!” toolbar for your web browser.
4. Start stumbling!
That’s it. You have just added a powerful tool to your content marketing toolbox! Remember to use it well.
Recently, someone on Facebook said “liking” your own post is like giving yourself a high five. Because Facebook is making it more and more difficult to get your posts seen, it’s almost a neccesity to like your own posts. However on StumbleUpon it is a no-no. So give the high fives to other bloggers on the site and build some Karma.
Concentrate on quality content. There are truckloads of information on any topic you can think of on the internet. It’s at everyone’s fingertips. To get noticed, your content has to be better than the other guys. Rachel Parker of Resonance Content Marketing has a detailed article explaining what quality content is.
Be sure your avatar stands out. It is the first impression of you that people see. The default “ghost avatar” will not make the impression you are looking for. If you have a nice logo that looks good in a small size, you can use it. See how it looks on your profile. Many logos are too detailed to make an impression. Usually a professional headshot of yourself is better and will “brand” your articles so visitors immediately know what they can expect.
Stay focused on business. If you are using StumbleUpon to market your business, treat is as a business network. It’s not a good idea to talk about your personal beliefs on religion or politics (unless that is your topic) and you should always be polite and professional. Remember this is the “face” of your brand on the internet.
Hubspot published a helpful blog: 28 Tips To Make You a StumbleUpon Superstar. It will give you detailed guidance on using the network.
You might be wondering if there was a reason you should not use Stumbleupon. Some marketers will say that the traffic from Stumbleupon is harder to convert. While that may be true, it is still worth the time it takes to have a presence. It should not be your only marketing tool but it’s worth a place in your toolbox along with social media platforms, bookmarking sites and curation sites. (Learn more.)