Are you able to name one thing your company does really well? A super excellent thing?
Is this super excellent thing your company does well – is it something other companies would either pay your company to do or pay your company to show them how to do it better themselves once they are taught by you and others from your company?
As you consider the answer to this question recognize the answer may not be immediately obvious based upon what line of business your company is involved in.
If we look at the company Disney – the original Disney was originally built upon animation and film production. Many years later the theme parks became a huge part of the business. From within the framework of the theme parks and the culture which was developed approximately twenty years ago The Disney Institute was created. This was due to the inquiries from others to The Disney Company asking “how do you do it” and “will you show us, teach us?” What is ‘it’ they all were asking about? It is what the Disney Institute is all about – help transform organizations through custom solutions grounded in the time tested success and insights from The Walt Disney Company. In addition, provide professionals from the private, public, and social sectors worldwide an opportunity to experience courses grounded in the time tested success and insights from The Walt Disney Company. We may all agree immediately The Walt Disney Company does a number of items quite well. However, the idea of The Disney Institute really was born from outside demand into the organization. The outside looking in saw Disney doing certain things and following certain behavior patterns that they wanted to have in their line of work – in their businesses as well and they were more than willing to pay
What are some of the areas of interest?
– Form more effective teams.
– Create a welcoming consumer environment.
– Enhance communication within the organization and to the outside of the organization with vendors and customers.
The point is take a look within your company. Ask employees if they ever hear from people at another company, a vendor or a customer who are asking questions about how they are doing something within the organization. It may be a specific product or how research is done or how employees are onboarded. Pretty much anything goes. Every
company has something they may be doing in such a unique and exceptional way that others would pay for this expertise and the best part is – it would not impact your company’s competitive position in the marketplace. Imagine an entirely new profit center built around something you all are already doing super excellent in!
Mitch Tublin is a business consultant, an advanced certified executive coach and a professional speaker based in Stamford, CT.