The WEN lawsuit, which was filed after 200-plus woman claimed they had hair loss from using a WEN product, comes with a few life lessons today. Women going out and purchasing a $30 bottle of WEN shampoo because the celebrities use it fits into these lessons nicely.
The first life lesson would be to remember that the most expensive product isn’t necessarily the best and last, but certainly not least, you just can’t believe everything you hear on TV, even if a well-recognized starlet is singing the product praises!
According to WTNH New Haven News on December 15, purchasing the well-advertised $30 bottle of shampoo wasn’t a laughing matter to the women who just signed on with a class action lawsuit. The women filed this suit because not only didn’t the shampoo do what it advertised, many saw their hair come out in clumps.
Chaz Dean, who is the creator of WEN, is often seen on commercials demonstrating just how beautiful this product leaves hair with models sitting near-by gleaming from a mane of shine. Brooke Shields and Alyssa Milano were two of his A-listers that have had their hair styled on his appearances on reality TV shows.
The WEN hair care shampoo is advertised as a replacement for shampoo, conditioner, detangler and a leave-in conditioner because WEN has all of these products rolled into one. The ingredients of “natural botanicals and herbs” seem harmless enough and people went out and bought it by the droves. According to Forbes, this company sold $100 million in the WEN product in only its second year.
For the last several years women have been posting pictures online of their hair-loss and making the claims that the culprit is WEN. A woman who hails from Florida was one of the women who had hair-loss occur after using the product and she filed a class-action lawsuit. She claims her hair began falling out within two weeks of using the WEN Cleansing Conditioner and continued to fall out for three weeks after she discontinued the use.
The lawsuit blames WEN because these women believe after the company had received so many complaints about the hair-loss issue, they should have known this was a problem. But yet the sales went on and the advertisements stayed the same and that’s because WEN doesn’t believe their product had anything to do with hair loss.
The lawsuit claims that the “WEN hair product caused hair loss, breakage, scalp irritation and a rash. It also says that WEN’s advertisements are misleading in that they promised positive results.” WEN made a statement to Buzzfeed via an email about this class action suit, which they adamantly deny was caused from their products. They said:
“We take great pride in the quality of our products and believe every product meets our high standards. We want all of our customers to have positive experiences with our products, and we encourage any customer with any questions to contact us. With well over 10 million Wen products shipped since 2008, our customers’ overwhelmingly positive response to Wen is a testament to the benefits it can deliver for its users. These benefits are reflected in consistently high rankings from independent consumer product sites as well. Importantly, there is no scientific evidence whatsoever to support any claim that our hair care products caused anyone to lose their hair. There are many reasons why individuals may lose their hair, all unrelated to Wen hair care products. We intend to vigorously contest the allegations made against our products.”