The history of the all girl music group has very deep roots, going back as far as the Nineteen Twenties, when the William Morris Agency managed The Ingenues, a vaudeville style all girl jazz band based in Chicago. Then came The Boswell Sisters in the Thirties, The Andrews Sisters in the Forties, with the genre really blowing up in the Fifties with groups like The Chordettes, The Lennon Sisters, segueing into The Ronettes, The Supremes, The Marvelettes, The Shirelles, Patti LaBelle and the Bluebelles and that great group comprised partly of the mother (Cissy Houston) and aunt (Dionne Warwick) of the late Whitney Houston, The Sweet Inspirations. By the Eighties the girl group was in full flame with groups like Bananarama, The GoGos, Joan Jett and the Blackhearts, The Bangles and going on into the Nineties with Destiny’s Child. But it wasn’t until 1994, with the formation of the British girl group The Spice Girls, that “Girl Power” became a social phenomenon. Formed as an answer to the ubiquitous boy bands of the era, the five young women known as Posh, Sporty, Scary, Ginger and Baby Spice went on to achieve massive global success, selling over 80 million records world-wide, making them one of the best-selling pop groups of all time.
What made The Spice Girls so epic was the energy and empowerment they expressed in their videos and live performances. The vibe that came across was a group of five young women who believed in themselves, had the world on a string and went about life with a carefree yet focused attitude. And now in 2016, with social media a force that connects every corner of the globe, the timing is perfect for a brand new girl group to erupt into the pop stratosphere. This time, however, the girls are literally just that; the five new stars of L2M are each a few years away from celebrating their Sweet Sixteens. Tati, Jenna, Lexi, Mckenzie and Mariangeli are L2M, which in internet speak is “listening to music”, a “new skool” power group that has just been signed to Warner Bros. Records. The “girlz” performed their first ever concert in front of a packed house in Soho on Thursday night, and from the massive response from the audience of kids, teens and adults, 2016 is going to be their year.
The masterminds behind L2M are entertainment entrepreneur Mads Munk, who created the LEGO Friends Girlz 4 Life movie, along with veteran music manager Hermione Ross and Creative Director Tim Byrnes, whose credits include pop sensation One Direction and The X Factor. The event was directed by L2M’s promo directors Coco and Breezy, the founders of the hugely popular accessories company favored by celebs like Lady Gaga, Nicki Minaj, Kelly Osborne and Serena Williams. There were art installations and interactive happenings as well as a live PA with the girls and the chance for all to post/selfie and chat with the girls before they go massive.
The girls gave an energetic and precisely choreographed performance that had many of the young fans in the audience screaming out their names and waving cell phones in the air for photos. It was clear from their set that they spend many hours in rehearsal and their leaps and twirls and synchronized dancing was pretty flawless. The thing that comes across with real power is the sisterhood that the five girls share with each other. Their interaction onstage is sincere, joyful and fun-loving, with fist pumps, huge smiles and hair flying with each step. And their energy was contagious, as quite a few young girls and even some of the young boys were dancing and singing along, while shouting out the girls’ names.
After the show, the girls gathered in their dressing room to chat with journalists and they handled the press like seasoned pros. The girls are all home schooled and their teacher was sitting in the background while they were interviewed. They piped up how much they love her, and want to be sure that she stays with them. Tati talked a bit about missing her family who is back in California, and all the girls agreed that the traffic in New York City is pretty bad, recounting how someone banged on the window of their car, but they all loved their experience with the NYC subway system. The girls talked about their rehearsals back in Los Angeles, and how amazing the choreographers and assistant choreographers are that they work with. But the one overwhelming thing that comes across when spending time in their company is how close they are and how strong the bond of their friendship is.
Their debut song, “Girlz”, is the title song of the new “LEGO Girlz 4 Life” original movie that was released on February 2, 2016. The story revolves around how the friendships of 5 girls is tested when a mega pop star comes to their hometown of Heartlake City and their hit song is stolen by the star’s manager. They learn that fame isn’t everything and sometimes friendship is the most precious thing in the world. The real life girlz, however, Lexi, Mckenzie, Jenna, Mariangeli and Tati seem to already realize that, and they are prepared for the stardom and world fame that they are about to dance into.