That’s not a typographical error. A Waffa is a Belgian Liege waffle from Waffatopia. Right now, the company is on Carter Drive in West Chester, Pennsylvania at West Chester’s Artisan Market, beside Levante Brewing Company. With all of the respect due to Johnny Cash, this article is also not suggesting beer for breakfast. It didn’t sound like a good idea in “Sunday Morning Coming Down,” anyway.
One more disclosure: this Examiner is proudly biased as a huge fan of Waffas. They taste great without syrup, though some real maple syrup never hurts.
In addition to brisk online sales, Waffatopia sells directly at local craft fairs (including Hagley) and farmer’s markets, including Downingtown’s. That is where they caught the attention of Victory Brewing Company’s Vice President of Sales, Steve German, in 2014.
Soon thereafter, Victory approached Waffatopia with the idea of a “beer waffle” co-branded by the two companies and sold by both. The first collaboration was called “Sweet and Stormy.” Victory’s Storm King Imperial Stout replaced some of the water used to make the dough, and the recipe included some cocoa and a bit of lavender as well.
“Sweet and Stormy” was a success and it became the fall and winter seasonal beer Waffa. “Monkey Spice,” released in Spring 2015 and combining a Waffa with Victory’s Golden Monkey Belgian Tripel and spices like lemongrass, cardamom, cloves, and banana oil, is now the spring and summer seasonal beer Waffa. A third flavor, a limited release for St. Patrick’s Day, combined Victory’s Donnybrook Irish Stout with chocolate, hazelnut, and caramel to make “Lucky Donny.” It reportedly tasted like an Irish cream.
Co-owner and co-founder Brian Polizzi told Examiner, “We see great potential to continue to work with Victory and their artisanal food partnerships, and have good fun coming up with more limited release and potentially longer term flavors. He added, “At this time, we won’t release any new ideas that may be brewing.” However, Waffatopia is in the process of moving to a new facility in Conshohocken, Pennsylvania. Brian and co-owner and co-founder Andrea Polizzi need more room to grow the business.
According to Brian, the baking process removes the alcohol from a Waffa. If that is disappointing, it also means that you have a Waffa before work. Waffas are available at Victory’s retail outlets and online through Waffatopia and in the various fairs and markets where Waffatopia sells directly.