Yup, it’s no joke. California’s quirky, innovative carrier, Virgin America, today announced that it has been named the Official Airline of Rock the Vote. The airline’s aim is to get everybody out to the polls and to do this has teamed up the big non-profit organization to encourage young voter participation. The airline is even making it easier to register to vote while you’re in flight with WiFi connections to Rock the Vote for free. So come on all you eligible millennials you vote for MTV and other entertainment awards so you can get out and help elect our next President, just be careful who you pick, or rather choose carefully.
Passengers will also be able to obtain more information about Rock the Vote and contribute to the organization via the airline’s “Make a Difference” donation platform on the Red® seat back entertainment system. The airline is kicking off this new partnership with Rock the Vote by polling its fans and flyers on which candidate they would most like to see in The White House – including one of TV’s most infamous presidential candidates, House of Cards’ Frank Underwood. Last fall, Virgin America launched a partnership with Netflix to bring its full catalogue of award-winning films and television shows to the skies – including the hit series House of Cards – complete with a House of Cards and Netflix branded aircraft.
“We’re thrilled to partner with Rock the Vote, which does such important work in engaging and empowering young people to get out the vote,” said Luanne Calvert, Chief Marketing Officer at Virgin America. “We wanted to make it convenient for any of our flyers who are not yet registered to vote to participate in the democratic process. And as our guests have really enjoyed the Netflix content we’ve brought them through the #NetflixOnboard partnership – we thought, what better way to get things started than by finding out how House of Cards’ own Commander-in-Chief stacks up against the real-life candidates this election season?”
“We’re excited to partner with Virgin America, a brand that, like Rock the Vote, was built on a love for music and has been the embodiment of cool with wings,” said Kiki Burger, director of marketing and Events for Rock the Vote. “What better way to mark your first time experiencing the important act of registering to vote than by doing it at 35,000 feet. We thank Virgin America for supporting first-time voters.” Virgin America also partnered with Rock the Vote in 2012 as part of its “Both Sides of the Aisle Win” themed inaugural flight from San Francisco International Airport (SFO) to Washington’s Reagan National Airport (DCA), when it became the first airline to allow voter registration in-flight. As part of its SFO – DCA inaugural activities, the airline also invited some very recognizable “politicos” – candidate impersonators as “Mitt” and “Barack” – who made their pitch to travelers on both sides of the aisle to help “get out the vote” at 35,000 feet.
Take Virgin America’s Presidential election poll now. In case you missed the news Virgin America has been acquired by Alaska Airlines but the deal won’t be final until at least 18 months when it’s expected to be officially approved by those who do such things in aviation. Until then enjoy the carrier’s quirky ambiance and the ride to cities such as tAustin, Boston, Cancun, Chicago, Dallas Love Field, Denver, Fort Lauderdale, Las Vegas, Los Angeles, Los Cabos, Newark, New York (JFK and LGA), Orlando, Palm Springs, Portland, Puerto Vallarta, San Diego, San Francisco, Seattle, Washington D.C. (IAD and DCA), Honolulu and Kahului, Maui.
Rock the Vote is the largest nonpartisan, nonprofit organization in the country driving the youth vote to the polls. Since 1990, Rock the Vote has fused pop culture, music, art and technology to fulfill its mission of building long-term youth political power. During the past six Presidential elections, Rock the Vote ran the largest voter registration drives for young people and has partnered with more than 25,000 partners through its online, multi-lingual voter registration tool. Engage on social media, by following Rock the Vote on Facebook and on Twitter at @rockthevote.