Vince Adams, an independent singer and songwriter from Los Angeles has a new album entitled Rain or Shine slated for worldwide release on Feb. 8.
Adams describes his music as a cross between country and rock; he’s not from the South, but he does have a southern flair from South California. While his music does align with both genres, it’s very pop oriented as well. Adams is making the music you’ll hear on Top 10 country radio, which in honesty, isn’t really country music. It’s just electrified Americana pop music with a twang. That isn’t necessarily bad, though, so how does his first single, “Red Brick Lipstick” stand up against its industry counterparts?
“Red Brick Lipstick” exhibits a few intriguing things about Vince Adams. Namely, his production is quite exceptional. He’s got a very sharp band, they’re absolutely in step with him, and the entire mix is well organized. No instrumentation feels overpowering, the vocals are mixed at a proper level, and each performance is redeeming in itself. This is an impressive accomplishment worth lauding, because quite honestly, independent music has a penchant for shoddy production and sketchy mastering jobs. If Adams recorded in a studio, it sounds like it, and if he didn’t, it’s even more impressive.
Content wise, “Red Brick Lipstick” is infectiously catchy and great to blast at loud volumes and dance to, but it isn’t particularly deep. That said, it doesn’t attempt to be, either. It’s feel-good country rock that understands its place and doesn’t over-extend its hand. Adams’ vocal performance is quite good; he’s got a great rock and roll vibe to him that could serve him well if he leans harder into rock and roll and away from the pop sensibilities.
“Ain’t It Funny” feels like a spiritual successor to “Red Brick Lipstick”, aligning closely with that happy-go-lucky pop-ified country sound. The chorus hook of “Ain’t it Funny” is absolutely fantastic. It’s still not exceptional writing, but it is good pop writing. There is an art to writing catchy, likable hooks. Seriously, it’s a very difficult thing to do. Vince Adams can write one hell of a pop song. It’s also very well performed and follows a more interesting structure.
“Drinking About You”, the final track currently available from Adams online, is probably the most well-penned of the three. It catalogs the frustration we all deal with post-breakup. He does a surprisingly fine job putting those terrible emotions into music. It’s still poppy and jingly, but the subject matter is much more personable than the previous two songs. It’s a very relatable song.
Vince Adams has incredible potential, and I love where he’s going. He sounds fantastic with that tight backing band. Next, he should take his vocals and some strong lyricism and match them with acoustic instrumentation, perhaps a piano. Every good rock artist should sound just as good, if not better, when stripped of the fanfare. That said, these three tracks do make a strong argument for checking out that record when it drops Feb 8.
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