Those selling their homes in the Napa Valley enjoy a luxury afforded nowhere else in the United States – stunning natural surroundings and a wholly-unique culture that allow each home to live and breathe with the valley itself. But if those wanting to sell their homes crave a quick sale for the highest possible price, simply tidying up the living room and polishing up the furniture isn’t going to cut it.
Anyone who has used a home stager will attest to their almost magical ability to get a property sold twice as fast, while commanding prices that frequently exceed 7.5% more than their un-staged market competitors. And now there’s a new company on the Napa Valley real estate scene that’s committed to shaking up the industry for good.
Valley View Home Staging is the brainchild of Saint Helena’s Audrey Taylor, a renowned interior design expert with a passion for giving each home the character it needs to come to life and embody an alluring spirit of its own. She’s now offering to share that same passion with home sellers and brokers, for less than 1% of the home’s total value.
“Home staging is about so much more than moving furniture about,” explains Taylor. “My job is to give the space a theme and personality that makes those viewing it compelled to put it an offer and make it their next home. And there’s nowhere else I’d rather be doing it than right here in the Napa Valley.”
Continuing, “But we’re not just another staging company in the game. My team and I have worked tirelessly to identify what works with our competitors, what doesn’t and go out on a limb to be totally unique. This starts with us looking at the home, identifying its target buyer and then dressing the home up so it speaks directly to them. We capitalize on each home’s architectural and environmental attributes, making sure that the home becomes a part of its natural surroundings, rather than simply being a building on a plot of land. This holistic approach gets potential buyers salivating, and the resulting statistics speak for themselves.”
A recent report from Caldwell Banker suggests that a properly staged home will often sell in half of the time, for more money and save the average seller four months of carrying costs.
“And we offer it much more casually and affordably than our competitors. For example, there’s no three month minimum to commit to (an industry standard). But the real key benefit comes from our embracement of technology. We offer clients an opportunity to get featured font-and-center on our busy website, along with inbound links to their agent’s own webpages, contact information and other property listings. The staging world has moved on leaps and bounds in recent years, and we’re proud to be grabbing ahold of the benefits this offers our clients,” Taylor adds.
Valley View Staging is currently accepting new clients. To get a glimpse at the team’s skill and miraculous transformations, visit the official website: http://www.valleyviewstaging.com.