SEO improvement is a very necessary element if you want to manage a website that successfully brings traffic to the site and helps you sell your product or service. Just setting up a website and doing nothing more is not going to sell for you because sites don’t sell without the right kind of inputs. After the planning stage, the various other elements can be categorized as user interface design, content creation, development and more. In order to implement SEO improvement you need to include the following elements in your website.
What’s the first thing the consumer sees when he lands on your webpage? Your visual design! A site with poor or nil visual design is one of the most displeasing of all sights and many people are turned away by it. This does not mean that you have to invest thousands of dollars to get the most incredible visual design for your site! However, it does mean that you need to place a certain amount of emphasis on the visual design when you plan your site. View the site from the eyes of the consumer. Clean design and simple lines are all it takes. Keep it simple is a repeated phrase in the internet field but you will not find any better advice.
The bottom line when planning your SEO improvement strategy is to attract customers with a well presented site, meaningful content and clean visual design. You then have to hold on to their attention long enough to get them interested in whatever it is you are offering.
Following on good design will create a good user interface. Your SEO improvement should focus on this aspect of your website. User interface is the bedrock of a well presented and functional website. Keep your target audience in mind when you design your site. Will the average consumer be techno-savvy or computer illiterate? Will they find it easy or hard to navigate the site? Are there too many bells and whistles which distract from the main purpose of the site? These are the questions you need to be asking and answering as well. Keep navigation simple and easy to spot; make it very obvious where the customer has to click for the primary navigation and onward to the links to content.
SEO improvement includes focusing on primary navigation of your site, which should feature above the fold, meaning within 500-600 pixels of the site’s design. The links to the key areas of your website should be ‘in the fold’ and should include elements like the logo and links to the main sections of the site; linking sub pages here is also a good idea but make sure you are not cluttering the design. Be consistent – place all your links in the same spot on all the pages of your website.
One major SEO improvement area is content; this is an area which needs ongoing improvement. A pretty site will catch the eye of the consumer but what will the consumer find once he lands on your site? Is there informative and knowledgeable content about the company, products or services offered, special offers, etc? Adding well written articles of interest to the consumer is also useful in attracting people to your site.
SEO improvement is all about making your website more attractive to the customer.