If you need a way to drive traffic to your website, increase your social media marketing returns and establish yourself as a credible thought leader in your niche, infographics could be your answer. An infographic is a visual reputation of data, information, or knowledge. You can use an infographic to represent any type of data and to tell a variety of stories. For example, if you are an entrepreneur in the coaching niche, “10 Things an Entrepreneur Needs to Learn” or “5 Best Tactics for Work/Life Balance, would make exceptional infographic topics.
Infographics must provide value to your target audience. They are information driven which makes them easy to view and share so they are a simple to provide quick value to your audience.
Infographics can provide an abundance of inbound links. Because they are so sharable, you can include an embed code, list your infographics on directories and encourage other entrepreneurs to post them on their websites. When other businesses share them, it creates an inbound link to your site which boosts your search engine ranking. Your infographic can help you harness to power of your keywords to generate website traffic and boost you search engine ranking. You need to place your keywords in your title and description of your infographic so the web crawlers will take notice. The result is inbound links, improved SEO and more awareness for your brand and business.
Whether you use an embed code or not, infographics are easier to track than written content. You can, and should, use analytics to measure the traffic generated from each traffic as well as your return on investment. Be sure to use a program such as Google Analytics to calculate page views, clicks, and bounce rates for all your infographics.
Use your infographic to increase your followers and subscribers. You can reach a broad audience by sharing your infographic on social media and encouraging shares. Because it is viral in nature, your infographic can potentially be seen by millions day. You’ll see your content on Pinterest, Twitter, Facebook, LinkedIn and Google + almost overnight. People love to share infographics. In addition, more people will recognize you as an expert or thought leader in your niche and you will receive more subscribers and followers. These readers will convert to more customers!
If you are looking for more blog engagement, infographic are an effective way to accomplish your goal. They generate more comments when published on a blog. So when you occasionally share an infographic people are more likely to comment.
Creating great content with infographics will help you build relationships, therefore, credibility with your target audience. People on the internet to are very discerning and have thousands of sources for the information they seek. You need to provide them with value with the content you provide. When your target audience sees you as a though leader and go-to person in your nice, they’ll interact with you and become an active customer.
An infographic can appeal to both visual learners and people who love short, shareable “factoids.” Your readers who prefer visuals will be able to easily scan your infographic and those who are thirsty for snackable bites of content will appreciate your presentation. This is a useful way to educate your target audience.
Don’t neglect your infographic when you think about re-proposing your content. They have great potential to expand beyond your online marketing. Look for ways you can use them in your businesses printed material. They make impressive additions when published in a brochure, book or other marketing collateral.
If you are ready to harness the power of infographics, start by checking out some of the free infographic technology available on web. You don’t have to be a graphic artist to create an eye catching infographic. Sites such as Canva, Pictochart and Easelly are good places to start. Experiment to learn how to integrate and benefit from infographics. You need to use the same content planning tools, strategy and systems you use for all your content marketing. This includes testing and tracking your headlines as well as clicks and shares.
Infographics will soon become a powerful tool in your content marketing tool box. When you integrate them into your overall marketing plan you will broaden your reach and capabilities. Give a try and see how effective one infographic can be.