Mashable looks like a digital news company with a bright future today. USA Today reported on March 31, 2016, a $15 million investment round in Mashable has been lead by Turner. The digital news company Mashable says it has raised $15 million in a new funding round which was led by Turner. Turner is the Time Warner subsidiary which operates CNN, TBS and TNT.
The firms are planning to jointly produce new content and check into cross-sales advertising opportunities as part of the investment. There are also plans by Mashable to use the money to expand video offerings to be used for its sites and TV while also enhancing options for technology and advertising. There will be some programming from Turner available on Mashable’s digital sites.
The Wall Street Journal reports media firms are planning to collaborate on TV content creation and ad deals with the Mashable investment round lead by Turner. Turner will now be positioned to gain access to the Velocity technology of Mashable which is an analytics tool that Mashable uses to assist in identifying which content is most likely to do well in social media. The chief creative officer for Turner Entertainment and president of TBS and TNT, Kevin Reilly, says he sees the deal as helping his firm discover new types of talent and genres.
Just over a year ago Mashable raised $17 million in a round which was led by Time Warner Investments. At that time Mashable directed that some of that money be used towards improving the firm’s video operations. Mashable’s co-founder and chief executive, Pete Cashmore, says the new cash invested in the firm is aimed at helping Mashable to crack the TV market. It seems Mashable now has a very promising future in digital reporting.