Total Wine & More, America’s largest independent retailer of fine wine, beer and spirits, has just opened the company’s first San Francisco Bay Area store February 11, located at the Pacific Plaza Shopping Center at 43484 Boscell Road in Fremont, California.
“Total Wine & More provides the best customer service, selection and price in the nation and we are excited to bring that experience to passionate wine, beer and spirit drinkers in the Bay Area,” said Kevin Peter, Total Wine & More’s chief executive officer. “We are excited to enter the Bay Area market, arguably the center of the wine industry in the United States, and share our commitment to providing customers in Fremont, the Silicon Valley and the growing East Bay region with a unique and outstanding customer experience,” said Peters.
Total Wine & More stores carry more than 8,000 wines, 3,000 spirits and 2,500 beers. The company strives to be the price leader in every market in which it operates and each store’s inventory is typically three to five times the size of its competitors.
Total Wine & More’s new 22,000-square-foot store will occupy a former Staples directly off the I-880 Auto Mall Parkway exit in Fremont. A typical Total Wine & More employs approximately 50 team members, 75 percent of which are full-time. Total Wine & More plans to open a store across the bay in Mountain View, California later this year.
Focused on the communities in which it serves, Total Wine & More proudly partners with local charities and organizations in the communities surrounding each of its 130 stores in 18 states. As it does at the opening of each of its stores, the company has selected the first of many Bay Area non-profits with which it will partner and support. For the grand opening of the new Fremont store, Total Wine & More will donate 10 percent of all wine sales from opening weekend to the Fremont Symphony Orchestra.
“We are proud to partner with Total Wine & More during its grand opening weekend, and grateful for their sponsorship,” said Eman Isadiar, Executive Director of the Fremont Symphony Orchestra. “Before opening their doors, they have already made a commitment to the arts and education. We value their generosity and are eager to welcome them into the Fremont community to help advance our mission of delivering live musical performances that celebrate the rich cultural heritage of the Bay Area.”
In addition to its excellent selection, Total Wine & More is dedicated to providing an exceptional wine-buying experience to its patrons. Its team members go through extensive, ongoing training including an initial 150 hours of wine, beer and spirits training to provide customers with staff that possesses an unparalleled knowledge of their products. Uniquely, the company takes 50 to 70 select team members from its stores around the country on each of two annual training trips to the Napa/Sonoma region, and 40 to 60 select team members, every other year, to renowned winegrowing regions of Spain and France where staff can meet with wine makers and develop a superior knowledge and understanding of the products that is then passed on to customers in their stores.
Total Wine & More stores embrace the tech-forward thinking of Silicon Valley and apply that to their customer experience through a food pairing app which is available on iPads at tasting stations throughout the store or on customers’ smartphones. In addition, the company uses its fully tech enabled “Wine Education Rooms” to host unique “virtual tastings” that connect customers with internationally-recognized producers like winemakers Chuck Wagner and Michel Chapoutier, vodka producer Dan Aykroyd and Samuel Adams brewery founder, Jim Koch. The virtual experience provides customers with an unprecedented opportunity to discuss the product with its maker in real time while tasting products from the comfort of Total Wine & More’s local store classroom. This reporter attended the virtual tasting with Samuel Adams brewery founder Jim Koch as he introduced their new Nitro line of beers.
To ensure customers have the complete Total Wine Experience, the Fremont store will hold a series of events throughout the weekend. The grand opening events can be tracked via social media using the hashtag #twgo.
Grand opening weekend events include:
- Saturday, Feb. 13th Live Music 1:00 – 5:00 p.m. and Beer & Wine Tasting at 3:00 p.m.
- Sunday, Feb. 14th Live Music 1:00 – 5:00 p.m. and Wine Tasting at 1:00 p.m.
For more information: Total Wine & More website