Celebrity branding in the fashion world is definitely on the rise so it’s very important to take a closer look to understanding the difference between Celebrity branding and a Celebrity endorsements. In the past prior to the social media boom an endorsement was the traditional paid statement sort of advertising, where the celebrity is paid to say nice things about products and/or service. Now that technology has played into a huge part of the mainstream marketing the future for such in the 21st century is Celebrity branding in which celebs are using a celebrity’s position of prominence to start a conversation and introduce their own brands and/ or collaborations to make to their products more visible, to get people talking about it and genuinely considering its merits.
In the fashion world many celebs are launching there own brands and collaboration via social media by using conversation to its large group of dedicated followers to generate some serious interest in their products. Celebrity branding right now in fashion is definitely on rise as more and more musicians, actors, athletes are looking to make a name for themselves in the fashion game Tracy Taylor, the U.S. Editor of net-a-porter.com states “I almost think it’s more difficult for a celebrity to launch a clothing line. Not only are the eyes of the customer on them, but the eyes of this rarified group that almost is unattainable for celebrities and that’s to be a fashion designer.”
Now with men’s fashion beginning to take center stage and on the verge of make huge profits in years to come here is list of some of the hot new Celebrity Fashion brands and/or collaboration to look for in 2016.
Kanye West/Yeezy: Fresh off being crowned king of footwear this Chicago native and rapper has spent some time building and launching his name in the fashion world his Yeezy 350 footwear are a hit and his collection for 2016 featured beige, brown and black hues, the monochromatic garments welcomed the forthcoming spring season in progressiveness.
Russell Westbrook XO Exclusively Ours x Jennifer Fisher: NBA star has always had fashion and style, he has partnered up with Barneys New York, Westbrook has created four pieces with Jennifer Fisher including a necklace, two bracelets and one ring. The collection is brass and 14kt entitled Russell Westbrook XO Exclusively Ours x Jennifer Fisher, is comprised of brass and plated in 14k gold. “I wanted to create pieces that would be timeless and unique,” said Westbrook the collection is sold at Barneys prices from $395 USD to $795 USD.
Wale/Akomplice: Maymach music OWN and D.C rappers links up with Akomplice to craft ski suit. that also features ski mask Yoruba pattern a blue, black, silver color scheme DWR treatment, waterproof YKK Aquaseal zippers , reflective 3M applications with throughout all inspired by Wale’s own Every Blue Moon outfit. Available at Akomplice webstore this Saturday, December 26 at 2:06 p.m. EST.
Nas/ HSTRY : Hip hop legend and Ion Nasir Jones, better known as Nas, release of HSTRY’s Holiday 2015 collection lookbook. His hip-hop inspired collection is well-tailored streetwear visually portrays life experiences through stylistic cues reminiscent of hip-hop’s earlier years of “rebellion, consciousness, militarization and independence” .
Future/ Neff : NEFF teams up with one of 2015′s biggest hip-hop artists: Future for its new NEFF x Freebandz collection. The collection release Dec 22 on the Neff website and will consist of T-shirts, sweatshirts and headwear with the original tribal print inspired by Future fanbase.
Drake/OVO: The hotline bling superstar OVO collection has officially launch as well as his clothing line for men and women along with getting a new LA flagship location which opened up December 5 and is located at 130 N. La Brea Ave., 90036. The collections are simple and clean with subtle gold accents and branding to add a splash of color.