If you own your own business and want to succeed in today’s digital economy, then you will want to do everything you can to have a good marketing platform in place.
Of course, as traditional outbound marketing has shifted to digital inbound marketing , it can be hard to know what to do and when. It is more important than ever for you to understand the website strategy you are using and how it serves your existing and potential customers.
In order to do that, you need to know how the purpose and function of a website has changed over the last several of years.
Digital Brochure Websites
Static ‘digital brochure’ websites were the norm in the early days of the Internet. Google searches and SEO was not a common as it is today. All business needed was a visual representation of what they had to offer.
In fact, consumer product stores were also very reliant on digital brochure style websites at one point as this was the only way to truly advertise online. Someone would need to go onto your site, find and in some cases actually download a PDF brochure. Things have changed since then. Most websites have a content manage system like WordPress where you can login to the back-end of your website and update, edit or change web page content instantly. WordPress now powers 25% of the entire Internet and more than 50% of all new websites are publishing on the WordPress CMS platform.
Since then, website design and digital marketing strategy has evolved. These days. websites show all of the products they have to offer on their website and there isn’t a need to have a downloadable brochure anymore. In fact, customers can now buy directly from the site in just a few clicks and this is much more efficient for the site and the people who buy from it.
Another reason why sites have changed so much over the last couple of years is because of content marketing. Content marketing allows you to inform customers about what you have available and it is also a great way for you to truly understand the concept of buying online.
Social media plays a huge part in content marketing and how it has evolved, so let’s take a look at that for a second. Social media connects everyone together and it is a great way for the world to stay in touch.
Businesses have seen this as their opportunity to connect with their customers on a much higher level, and that has also changed the way they market. After all, businesses are connecting with their customers through blog posts and now they use it as a content marketing platform to rocket their sales and their presence in the industry so you can already start to see how this has evolved from when business professionals used to stand on the street and hand out brochures to those who passed by. This method of marketing is also much more efficient, and it is solid proof that businesses and other marketing professionals are taking strides towards creating a bigger and better world for themselves and the customers that they serve.
So as you can see, as websites evolve, so do customers and employees. Those who own businesses in marketing also go on to evolve to keep up with the ever growing demand, so it is really interesting to see how far we have come and how far we can possibly go if we keep on evolving the internet at the rate we have been doing. From digital brochures to content marketing platforms and beyond, it is safe to say that the internet has a lot in store for us.