For students applying to selective universities, the “Why Us?” supplemental essay can be a very important part of the admissions process. The Common Application makes it incredibly easy for students to apply to a large number of colleges with the simple click of a button, but more selective universities seek specific details on why a student is interested in their institution. Smaller colleges and more selective universities tend to include a supplemental essay in the application as a way of ensuring that the student understands the mission and culture of that unique university. However, larger and less selective universities are now also including similar essays. With many students applying to five, ten, and even fifteen colleges, the “Why Us?” essay can be the deciding factor for students on the cusp.
So what makes a thoughtful and quality “Why Us?” essay?
• Change the response to “Why Me”. Students should use the essay space to talk about why they would be a good fit at that specific college. Applicants should tie in their academic and extracurricular experiences to opportunities at that college.
• Be as specific as possible. Responses to this essay should be extremely specific to that college, and the response should ultimately be something that could not be used for any other college. When writing about an interest in a specific major, students should go beyond just mentioning the program name. Rather, they should talk about specific classes they hope to take, or a particular professor who is doing interesting work at that university.
• Write about experiences on that campus or meetings with representatives or alumni. Chances are the college has tracked a student’s interaction with them over time; however, it doesn’t hurt to reiterate this demonstrated interest. If a student had a meaningful interaction with an alumni or admission officer, or if the student fell in love with the college during a campus tour, these are great examples to cite in the essay.
What should students avoid?
• Location, location, location. If a student is applying to college in California because he loves sunshine, this might not be the best topic to write about in the limited essay space. Likewise, if a student is excited to attend a college because it is a mere 1.5 hours from NYC, it suggests the student is more interested in activities off-campus than spending time at the college itself. Certainly location is a big factor in choosing a college, but it should not be the focal point of this brief essay.
• Sports teams, mascots, and school colors. Applicants should not waste the supplemental essay space with a response focused on athletics. Application readers know their school colors and mascot’s name already, so students should not simply re-state those facts. One obvious exception would be the student who is planning to play a sport and is a recruited athlete.
Keep in mind the majority of these supplemental essays are very short, between 100-300 words on average. Students don’t generally have space to write a well-developed multi-paragraph essay, so essays that get straight to the point often work best. The main Common Application essay is a better place for students to showcase their unique writing style and voice, while the supplemental essay is the perfect place to pinpoint interest and interactions with the college. Outside of the evaluative admission interview, it is the best place for students to paint a picture of themselves as future leaders and community members on that campus.