Joshua Haupt is the Steve Jobs of cannabis. He embodies that certain blend of passionate perseverance and innovative spirit that grows people into the masters of their field. And while the characteristics of success may be universal, his forte is not. Marijuana. Not only is he the world’s only grower to franchise a formula yielding three pounds per light, this pot master has written a book revealing his tricks of the trade for other aspiring Jedis.
Haupt is the first to point out that the market is saturated with books about marijuana. He also easily admits that even the first draft of his own book started out having the same problems as the rest of them. “Too much literature, too overwhelming and not enough practical knowledge,” he explains. But after nearly three years of re-writing and re-working, Haupt’s book is as remarkable as the formula behind his marijuana growing enterprise. A user-friendly Apple product with a glossy photo spread and leather bound, Louis Vuitton feel, is how he describes it. “Three A Light is basically the Reader’s Digest version of growing pot,” says Haupt. “It’s really the only complete, A to Z guide that takes you through every step of the growing process and it’s designed for anyone from beginners to experienced growers who want maximum quantity without compromising quality.”
So how did Haupt become the world’s expert on growing marijuana? A number of things really. He explains that being diagnosed with epilepsy at age 14 led him to develop an early appreciation for pot beyond the average, recreational user. “I was put on Depakote, which quickly started to have really bad side effects such as weight gain and hair loss, and I couldn’t help but worry what the drug would do to my body after a decade,” Haupt says. Of course growing up as a teenager in Colorado, it’s no surprise that Haupt and his friends began to experiment with pot – but for him it became the medicine he needed. Marijuana allowed him to quit the Depakote all together and resume his active lifestyle without the seizures or the debilitating side effects of pharmaceutical drugs.
When Haupt relocated to the ski resort town of Breckenridge, Colorado in the winter of ’05, his passion for pot and snowboarding allowed him to fit right into the local scene and inspired him to tap into his entrepreneurial genes, inherited from his father and grandfather. He assembled a team of close friends and artists, and together they designed an entire line of urban inspired ski and snowboard wear reflecting the freestyle vibe of their culture. It didn’t take long before Tall T Productions blossomed from the underground into a popular brand worn by renowned athletes such as Adam Delorme, Tanner Hall, Tanner Raineville and the list goes on. At the same time, Haupt was also fine-tuning his formula for growing his own “medicine” and inadvertently becoming known for his quality product. Then he had a run in with the law that forced him to put his passion into a more serious perspective. “I was arrested and charged for possession of marijuana. Basically, my dad came to the rescue and hired a really good lawyer who got the charges dropped. I promised my dad from that day forward I would stay out of trouble,” Haupt reveals. But that didn’t necessarily mean he was going to stay away from pot.
Instead, Haupt decided to do things by the book and essentially became an open book about his growing operation. “I got myself a medical marijuana card that allowed me to grow legally, my friends got cards and I began to teach them what I knew and soon we were all exchanging tips,” he explains. At the same time that the laws began changing and medical marijuana was legalized in other states such as California, Haupt had mastered his formula for growing the healthiest high grade plants. Then in the wake of his success, an unnamed mentor came along and taught him how to triple his grow to that magic number of three pounds a light. “The average indoor grow yields about one pound per 1000 watt light and suddenly we were tripling our margins, so we moved down from the mountains and leased out a small warehouse in Denver,” Haupt says. Since then, Haupt has grown his pot production into a full on enterprise with 50 master growers, a fulfillment team and Terry Fitch, former VP of Coca-Cola, coming on board as the company’s future CEO and current high level consultant. Haupt and his team also worked with an agriculturist to develop their own nutrient line and Success Nutrients has since grown into a successful business of its own.
Haupt also realized that with more success, the more his business would be scrutinized under a spotlight and he has learned to take pride in running a tight orderly ship, keeping in line with Colorado’s tight regulations and always paying his taxes on time. “The younger generation is totally okay with what we do, but there are still a lot of anti-marijuana lobbyists and baby boomer types that don’t see us as a legitimate business,” he explains. “If they only realized how much we pay in taxes and give back to the state, maybe they would change their minds and focus on using that money to build parks and things for the community rather than trying to shut us down.”
But things have been changing in recent years and now 23 states have made it legal for medical marijuana cardholders to grow their own product. And that, Haupt says, became the major inspiration for him to write a book that would not only help these new fields of growers, but also to open a new world of possibility for passionate and curious gardeners. In fact, Three A Light is much more than just “a book.” It’s a foolproof business model that provides a simple approach to what is usually a very complex and costly process of trial and error. Some may balk at its $500 price, but for those who understand the value of a 215 page step-by-step guide that takes you from seed to finished flower yielding three pounds a light, it’s a wise investment for novice and pro cannabis cultivators alike. Since it’s November 2015 release, Three A Light has received rave reviews and has been featured in major media outlets such as Huffington Post and High Times Magazine. Even high profile celebrities such as hip-hop artist, Redman and reggae artist, Ky-Mani Marley have given Haupt props for sharing his tricks of the trade and are giving Three A Light their highest recommendation.
“This book combines 30 years of trade secrets from the best in the business and if you consider that the average learning curve for growers is five years and all the expenses that come with it, I’m proud to be helping people eliminate that by sharing my knowledge,” Haupt says.
To find out more about Joshua Haupt and his book Three A Light, go directly to the website: http://www.threealight.com