The onslaught of negative ads against Donald Trump has finally arrived. What’s interesting is that the primary critic of Donald Trump is Donald Trump. Our Principles PAC, which is run by a former Mitt Romney staffer, has created a series of short ads that use Trump’s words in the past against him. In an ad titled Democrat, Trump is quoted as saying ” Republicans are just too crazy right.” The next clip in the ad has Mr. Trump saying “The economy does better under the Democrats.” After that, the narrator returns, saying “Can we trust Donald Trump”?
That’s just one of the anti-Trump ads that Our Principles PAC has queued up. Other ads include one titled “Pay for it” about Trump pushing universal health care. Still another ad is titled “The Trump Tapes: Gun Control”, which opens with Larry King asking Mr. Trump “Gun control.” Mr. Trump’s response, which he offered without a split second of hesitation, was “I’m all for it. Look, you have to go through a process. There’s nothing I like more than nobody has them.”
These ads rip the conservative-to-moderate mask off Trump. They highlight him sounding like a far left lefty from the Howard Dean wing of the Democratic Party. This isn’t the image a candidate wants to be portrayed as while he’s making his closing arguments. In a state like Iowa, being exposed as a liberal who’s been masquerading as a staunch conservative is bad enough. Being portrayed as a liberal who’s been masquerading as a staunch conservative during the last week before the caucuses is difficult to defend against.
That’s why this advertising campaign is hitting just now. The people running these super PACs apparently didn’t want to give Mr. Trump the opportunity to counter the ads’ content. There’s no doubt that Mr. Trump will attempt to deflect attention away from these hard-hitting ads. That’s what magicians do. They introduce shiny objects in the hopes of distracting people’s attention.
With the latest Quinnipiac Poll showing that 39% of Iowa voters either undecided or still considering changing their mind, this isn’t the time a candidate wants to be attacked. Still, that’s the position Trump finds himself in. Raising money for veterans is nice. Nobody will begrudge Trump for doing that. Still, it’s proof that Mr. Trump thinks he can change the subject away from what type of policies he’d push if he was president. Iowans are savvy, skeptical voters.
Trump’s liberal policies will be exposed. The worst news for Trump is that he isn’t just vulnerable to these attacks in Iowa. It’s that he’s susceptible to these attack in South Carolina and in the so-called SEC Primary states. This problem isn’t going away for Mr. Trump. The dogs of war have been unleashed.
It will be fascinating to see how The Donald reacts.