There’s no shortage of shopping on the Internet, and due to the sheer amount of competition, it’s very important to make your eCommerce merchandising site as user-friendly and useful as possible. Here are five features that every site should have. Shopping Cart Integration Features: Imagine going to a store and not being able to purchase anything because no one was able to accept money. A web site with no shopping cart function is as useless as a physical store with no register.
For example, look no further than retail behemoth Amazon. Their cart, which has been imitated by countless other sites—allows users to store items, saves purchase history, and provides a comprehensive record in case there are issues with purchases. When deciding on eCommerce merchandising platforms, look for one that allows the administrative freedom. If a shopping cart is cumbersome and difficult to use in the back-end, there’s a good chance that it will cause issues in the front end.
Security: The security of an eCommerce merchandising site cannot be emphasized enough. Any security breach, especially when it regards your customers’ money, will squander the trustworthiness of the site, and that tarnish will remain forever.
A secure site should comply with the Payment Card Industry Data Security Standard (PCI DSS). PCI-compliance is established through an independent body, created by major credit card companies, to protect customer data. All sites, no matter how large, must comply with PCI standards, even if orders are taken over the phone. PCI-compliance is an essential security measure that all retail sites must adhere to.
Mobile Usability and Responsive Design: 2014 was the year that mobile Internet users surpassed desktop users. eCommerce management who fails to recognize the importance of formatting their sites for mobile devices will be left in the dust. The good news is that with the emergence of responsive design, sites can look the same on a desktop as they do on a mobile device, which means no more developing a separate app for mobile. Giving your customers the opportunity to shop on the go is an important step toward making your online retail site competitive.
Customer Support Forum: Online retail sites can no longer be cold, faceless entities. The consuming public consistently expects more customer service and transparency. They want to feel like they are dealing with human beings instead of a large corporation, which makes a robust customer support system—e.g. forums, social media interaction, online chat-essential to customer satisfaction.
Ability to Discount Items or Provide Sales: Although we’ve come a long way since the recession of the late ’00s, costumers are still not as frivolous with their money as they once were. Plus, more people favor spending money on experiences over goods these days, making the retail landscape a difficult one to master these days. You should use every incentive to attract and retain customers, including regular sales. Black Friday sales, for example, are effective because they make customers feel like they’re part of an event. Exclusive, online-only deals will also allow customers to feel special for using your site, and prompt return visits.
Zobrist, Inc. is an eCommerce consulting group that has been assisting leading retailers in eCommerce merchandising for over 15 years. Our expertise can assist your company with issues concerning eMerchandising, design & development, content management, cloud & management services, digital marketing & public relations, and everything in between.