On a pretty frequent basis, news breaks about the latest startup software or app that has established a large round of funding. As reported by Fortune, “After School,” the controversial anonymous app geared toward high school students and secrecy, closed a $16.4 round of funding. Another less controversial app, Snagajob – which helps folks find jobs – gained $100 million in investments, as reported by the Washington Post.
In light of these massive investment figures, the larger question rules: With apps and cloud-based SaaS web software growing in popularity, venture capitalists and angel investors are pouring millions of investment dollars into these startups at a frenetic pace – how do these investors know at any given time how much the app is really worth? How do they determine which startups to back? The answer is simple: Early growth data that investors refer to as “traction.”
VentureFund.io is a new platform that makes it easy for startups to showcase their traction to attract investment. “Traction trumphs everything, ” said Clarence Wooten, founder of VentureFund.io. “Investors need to see it to deploy capital and startups need to show it to attract capital,” said Wooten. VentureFund.io makes it easy for founders to connect directly with top angel and venture capital investors simply by sharing their data. Founders can now focus on growing their startup while sharing their data in the background. As their startup begins to show growth (it doesn’t always take much) investors are able to see that the startup is gaining marketing acceptance and can proactively pitch the startup’s founders to invest. Furthermore, by relying on a real-time view of the startups growth data, investors have an easier way to evaluate the current and future growth potential of the startup.
After all, venture capitalist Chris Sacca is often seen on Shark Tank on ABC – a man who saw the early potential of apps like Instagram, Uber and Twitter. Imagine being the next investor to spot the future runaway app by using a service like VentureFund.io at the helm.
With a tagline that urges startup creators to “grow, don’t pitch,” and to allow their data do the pitching, VentureFund.io takes advantage of the early signal data/traction that all investors want to know about a startup enterprise and showcases it on a dashboard that makes it possible for investors to monitor in real-time.
For example, a young single mom might develop a bang-up app that addresses an unmet need of other mothers in her boat. Or maybe there’s a 35-year-old woman who discovers a knack for coding apps after getting laid off from her IT job – and uncovers riches at the same time. How can these women from middle America get their apps seen by some of the top investors in Silicon Valley or New York or other places?
VentureFund.io can help level the playing field for folks who might have the aptitude to create amazing technology but have lacked the connections to get their creations in front of the big wigs that can make their dreams of success a reality. VentureFund.io helps those “out of the loop” startup heads – be they elderly folks, minorities, or females sometimes kept away from the boys club of technology – get their ambitious feet in the door with investors, and allows their stats to stand on their own merit, and potentially gain early stage funding in the process.
After creating a startup profile, web software and app creators are asked to submit basic details about their startup – like an “Uber for dry cleaning,” etc. – connect their data (i.e, Google Analytics, etc.), then choose investors to share it with. When their app starts to show growth, investors will take notice – possibly leading the investment that’s needed to propel the founders to riches.