There are many media companies that cater to young children yet The Mother Company is one that stands out due to the excellent nature of the programming it offers. The Mother Company is dedicated to helping parents raise good people by producing positive media that focuses on developing emotional and social awareness.
According to recent studies, children been the ages of 2 and 11 can spend as much as 32 hours a week in front of the TV and/or tablet. Although 32 hours of media seems excessive many parents rely on these “time outs” to do chores such as making dinner. Hence, The Mother Company was formed to redefine “screen time” and provide programming that offers helpful solutions to everyday challenges for both kids and parents. The Mother Company programs model good behavior and age appropriate content; offering entertainment that is fun, stylish, and educational all at the same time. According to the official description:
We’re all about the social and emotional issues and everyday challenges we face as parents of young children today. As a parenting tool, we not only make helpful products for children, but also offer insightful articles on our site to help take some of the stress out of everyday parenting. And thank goodness for our experts! They are an experienced, renowned group of brilliant people with expertise in all areas of early childhood development. We all need help sometimes from a source that parents can trust. Our corporate culture reflects the needs of the busy mamas that work for The Mother Company. We are a company that understands how the workday gets put on hold when it’s carpool time. We often cross things off our “to do” list after the kids go to bed. Some mamas work part time to be home with their babies. We have toys and easels for afterschool visits. We like to hire mamas who are trying to get back into the workplace – or who just want a moment to get their minds thinking about things other than “the wheels on the bus.” And we also like to hire the people who are supportive of this culture. We get it – we live it. And we hope to encourage other companies to follow suit! As we grow this company, let us know what would be helpful to you. The Mother Company is by moms, for moms. And that means we want to hear from you!
Recently Samantha Kurtzman-Counter, the President of The Mother Company, spoke to the Examiner about her experiences working with this organization and her hopes for its future:
Meagan Meehan (M.M.): When was The Mother Company started and why was that specific name chosen?
Samantha Kurtzman-Counter (S.K.C.): The Mother Company was founded in 2010 and we chose the name because it perfectly encapsulated our primary goal: to offer meaningful help to moms (and dads, grandparents, caregivers and educators) in their quest to raise good people. It also matched our ambition from the start: to become a large umbrella brand that would become a childhood staple for a new generation of parents and kids.
M.M.: What kinds of media–books, apps, TV shows, etc.–does The Mother Company
S.K.C.: We have our award-winning “Ruby’s Studio” line of kids’ shows, books, apps and activity kits, as well as our expert parenting resource website, TheMotherCo.com. Everything we do is aimed toward the goal to Help Parents Raise Good People, by focusing on essential social and emotional learning that research has shown to lay the foundation for a happier, healthier life.
M.M.: The Mother Company seems to focus a lot on emotional growth and social skills. What are some of the most challenging topics that you deal with?
S.K.C.: Tantrums are a big one for parents. Figuring out how to help your child navigate and regulate anger and frustration is one of the greatest challenges for parents, and is the reason we created “Ruby’s Studio: The Feelings Show.” Sibling rivalry and conflict resolution are also huge issues for parents and formed the inspiration for “The Siblings Show.” We also address the roots and offer creative solutions to bullying in “The Friendship Show.” But one of the trickiest topics we’ve tackled was in “The Safety Show,” where we offer age-appropriate language and tools to empower kids around their own personal safety. We discuss how to be the “Boss of Your Body” and what to do if you get lost, or to be sure to check first with a safe adult before going anywhere unexpected. Parents have described how they were moved to tears that we helped them have these often difficult – but absolutely essential – conversations with their kids.
M.M.: How do you acquire your content? Is it all developed in house or do you ever work with freelancers?
S.K.C.: We develop everything in house and then reach out to the animators and artists that we love to help us bring them to life.
M.M.: To date, what has been the most rewarding part of working with The Mother Company?
S.K.C.: We’ve gotten reviews from children’s media watchdogs like Common Sense Media that have read like love letters and multiple awards that completely validate our intentions. But the letters from parents that thank us for helping their child become more emotionally articulate, or more able to make friends, or better able to resolve conflict with their siblings is the reason we keep going.
M.M.: Where do you hope The Mother Company will be in ten years?
S.K.C.: We hope to be an internationally recognized brand that is the go-to for parents who want to raise kind, compassionate citizens of the world, with a gorgeous, meaningful content library in the thousands and a few Emmys under our belts!
M.M.: What advice would you give to someone who is striving to enter the children’s media industry?
S.K.C.: Seek out more established partners who can help you create and distribute your content to a wider audience than you can do by reinventing the wheel yourself.
M.M.: Are there any upcoming events that you would like to mention?
S.K.C.: Everyone should definitely check their local listings in 2016 for airings of Ruby’s Studio on national Public Television! And we will be doing local kids’ and parenting events in tandem with those airdates, so be sure to subscribe to our newsletter on our website to be sure you don’t miss out when we come to your town.
* * * * *
To learn more about The Mother Company, visit their official website.