Move over Elf on the Shelf, there is a new family tradition in town and it’s called The Irish Fairy Door Company!! Just in time for Saint Patrick’s Day, and direct from Dublin, Ireland, The Irish Fairy Door Company officially debuted their award-winning fairy door collection in New York City at the Playwright Tavern. I had the exciting opportunity to attend this wonderful event filled with fairies, magic and lots of traditional Irish food provided by Playwright Tavern, a true Irish pub in the heart of Midtown Manhattan.
In addition to launching their product, The Irish Fairy Door Company also announced their partnership with the Starlight Children’s Foundation, a leading global charity that partners with experts to improve the quality of life and health for children and families around the world. As part of the launch event at the Playwright Tavern, The Irish Fairy Door Company will donate product to Starlight community partners, including hospitals, specialty clinics and camps, respite houses and hospices to help support the emotional health and development of children and their families in their network.
The Irish Fairy Door Company was created by life-long friends Niamh Sherwin Barry and Aoife Lawler, along with their husbands Oisin and Gavin. They encourage children to expand their imaginations by exploring the magical world of fairies through a clever back story and beautifully crafted Irish Fairy Doors. These doors, along with a little bit of magic, help fairies easily relocate into human homes and provide an entertaining way for children and parents to play through the power of imagination. Since the company made its debut in Ireland and the UK just over two years ago, they have found human homes for more than 250,000 fairies worldwide and counting.
The magic begins with an Irish Fairy Door. First you need to decide where to put your fairy door, then you need to leave the little bottled key out overnight. If the key is gone in the morning, the children will know that their fairy has moved in and the magical journey truly begins! Once in place and you have registered your fairy’s chosen name on the Fairy Workplace Log on www.theirishfairydoorcompany.com, the creative team at Fairy HQ ensures direct access to Fairy Valley, so the magic continues long after the fairy has moved in. Fairy Valley boasts ongoing magical messages, play ideas and stories delivered to children and parents via email or at the brands immersive app.
The beautifully crafted fairy doors are available in a variety of colors such as purple, pink, blue, red and green as well as styles including arched and round doors. There are optional add-ons such as vinyl decals, fairy dust, washing lines with either male or female fairy clothing as well as accessory kits like The Garden Accessory Kit and Playtime Accessory Kit. Each Irish Fairy Door retails for $24.99 and comes with a magic key in a bottle, three stepping stones, the Fairy / Family Lease agreement, a fairy notepad to write little notes to your fairy and the Fairy Welcome Guide, which outlines all that you need to know settle your fairy into their new home. Once you register your fairy’s name on the website, you can enjoy a magical interactive journey with exclusive stories and play ideas delivered direct from Fairy Valley. All products are available for purchase online at www.theirishfairydoorcompany.com.
For more information about The Irish Fairy Door Company, please visit www.theirishfairydoorcompany.com. Follow on Twitter: @IrishFairyDoor or Like on Facebook: www.facebook.com/TheIrishFairyDoorCompany.