With many changes taking place in Google’s algorithm regularly, search engine optimization is evolving, but the bottom line remains the same; you have to optimize your website for search engines. One of the most effective powerful tactics used for SEO is link building. The more quality links point to your website, the higher your ranking is in search engines. Guest blogging is a great way to about building links. This is a white hat SEO technique, which means you will not be penalized for it. Listed below are the steps you need to follow for going about guest blogging:
Determine your guest post domain: First and foremost, you to identify the niche topics of your web domain. For instance, if your website deals with cars, you can write a guest post that discusses the different car brands, car accessories, latest models of cars and so on. Hence, you have to note down the content domain or keywords around which you need to craft your guest post.
Do some research: Once you have a list of topics, you need to do a search for popular blogs that are relevant to your domain space and accept guest posts from other bloggers. This way, you can find a number of relevant guest blogging sites where you can get your posts published.
You need to do some qualitative analysis: According to an expert from SEO Royals, it is necessary for you to do some research on the quality of the guest blogging sites you have chosen. This means you should check their traffic status, Google page rank, member count, activity status and visibility in search engines.
Analyze the page rank: Websites are rated by Google based on their relevance, performance and backlinks. Then the websites are ranked from 0 to 10 with 10 being the highest page rank. There are various tools available that you can use for checking the page rank of the websites.
Analyze the traffic: If the blog you have chosen to post as a guest does not have much traffic, your efforts will be in vain. The whole point of guest blogging is to generate traffic to your own website via the backlinks. Again, you can use a tool for determining the traffic statistics of the blog where you wish to write as a guest.
Figure out the activity status: You should always opt for guest blogging sites that have good readership and recent activity. You can check the date of the recent posts to get an idea of the website’s activity status.
Check the member count: Choose blogging sites that boast a good number count. You can follow relevant members and share your posts with them for creating more visibility for your blog posts.
Get in touch with the blogs: After doing your research, you have now zeroed in a couple of guest blogging sites. Use the sign up form for registering with the website and send in your guest post. After moderation, the blog will let you know if your post is published or not.