The era of reality shows and documentation of life through social media will begin to be balanced out by emerging rapper Sylvan LaCue and his #WiseUp idea. In the original film to begin the franchise, “Raiders of the Lost Ark”, 1982, Harrison Ford’s Indiana Jones states a phrase, “It’s not the years, it’s the mileage”. He was referring to his myriad of injuries as an archaeologist but it applies with LaCue’s life journey also. At age 25, he appears to have gotten the message of life which is that the human is a participant in the world and he influences and is influenced by the people around him. That is why, in his youtube diary, “Sincerely Sylan”, he constantly gives mention to his extended family and doesn’t waste a second to appreciate them. He doesn’t rest on that because the young man is a tireless worker, perfecting his craft and working well with others in the industry to progress his career. In a discussion with him, his message to others is to “find the value in what you do and make it an extension of yourself”.
His #WiseUp hashtag that is seen in many of his videos is an idea he established in 2014. It is only an idea for now and not a full-fledged movement but as with everything the young man has figured out in his short life, anything must start small. To Sylvan, he says, “ideas will last forever”, “#Wiseup is the sharing of ideas between people, developing a wisdom and validation.” It is in this mentality that the current trend of over-flash, shock-TV and gossip can be balanced out with younger viewers. Even he says that early in his career, “Simplicity in San Clemente, Episode 1” his mentality was that he thought just making it to Hollywood meant that he was entitled to get everything he wanted–“I was unsure of myself but I was damn sure of what I wanted.”
This approach is working–he recently recorded a video at the SXSW music festival for Footaction with other emerging rappers like LA Van Gogh, Taylor Bennett and singer Rotimi. LaCue if one hasn’t heard his music, sings on his tracks as well as raps. His talents don’t cancel each other out because as he can follow a tune with his voice, it shifts immediately to a rapid-fire delivery over the beats which sound poetic. So although, his approach may seem “Goody two-shoes” or too clean compared to the Drake’s, Chris Brown’s, Rick Ross’ of the industry who have their own successes but are constantly in gossip news, embroiled in scandals, LaCue’s approach works also. It shows that a person’s style is measured intrinsic and extrinsically–it is how comfortable they feel with themselves (dressing, activities, self-confidence) to be the best version of themselves they can be.