The 12th Annual Sweetwater420fest in Atlanta. GA’s Centennial Park, day 2, was greeted with perfect spring weather, on Saturday, April 23, 2016. Add a mix of music, food, drink, and social people, you can bet there’s likely a happening party. And so it came to be.
There is a relationship important for festivals. It’s about bringing together a mix of society and business interest. The key element relies on performers, meeting and exceeding expectations. And by the success of selling out, the pressure, in a good way, is on.
The enjoyment of music is neither singular in type or cultural. Each group today showcases it’s style. No way to see and listen to all. But, you can tell by the crowd; perhaps why so many people transcend into a care-free zone.
From smiles to conversation, people stretched on grass relaxed; couples hugged, danced, kissed; minglers sipped preferred thirst quenchers; new bonds formed, all as music flowed everywhere. This is in part about living life fully.
The politics or religion of the day is not relevant in this outing; nor need it be. Truly, its about business, wrapped per a crowd, dressing relax, fashionably, for enjoying a beautiful spring day; doing what people do when not working. So, how or why has SweatWater been successful?
Well, music is the international language. Their answer lies in bringing a diversity of performers; inclusive of seeking high caliber acts; appealing to grow a music loving fan base. Additionally, choosing to adopt an active role in sustainability, and workers who’ll get along.
Clearly, vendors play an importance. Often, those displaying unique or intriguing items draw attention. Two among them, at today’s festival, involves Mistura, featuring watches with one of a kind faces; sure to spark a reason to converse; and Rasta Batik, offering t-shirts adding team logos to Grateful Dead skull. Of course, not to forget are those beverage oriented, like el jimador.
The combination of everything, a crowd ready to erupt, prepped a great opening for ‘The Roots.’ And both sides delivered. Relaxation time was over; the gathering was now official. No description can do justice; you simply had to be there.
Over the course of three days, for the main two stages, fans welcomed Dawes, Ben Harper, AwolNation, Ludacris, Bastille, Pepper, Kid Rock, to say the least. Rain did effect the later part of Friday night, but mother nature cooperated, thereafter.
In thought, if you ask most, festivals are always about the people; from workers, organizers, vendors, performers, and without doubt fans. Collectively, they make it a happening purpose. The appropriate phrase, of a long standing quote, who came to party. But we have no illusions, these are economic events, considered in a good way. Those entering, let the jamming guide behavior.
While many will tell stories of what took place to who rocked on stage, the organizers have begun planning for next year. Tough decisions will again have to be made; and new rising stars will make appearances. In the end, folks seeking to make this day a plus, for themselves, and aiming to share such feelings, are the real rockers.