According to CNN’s Money Peyton Manning’s potential last game, $5 million ads, Beyoncé/Coldplay and Lady GaGa made CBS’s Super Bowl 50 the third most watched broadcast in U.S. television history. The game, which saw the Denver Broncos win 24-10 over the Carolina Panthers, averaged 111.9 million TV viewers. Neilson adds this number is a decline from last year’s viewership of 114.4 million people on NBC. Billboard counts down the 10 most spectaclar halftime shows and the peak of this year’s game came from 8:30 to 9:00 p.m. ET when an average of 115.5 million people tuned in during the halftime show “Believe in Love” starring Coldplay, Beyoncé and Bruno Mars.
Hosting city San Francisco’s Fairmont offered a “Million Dollar Fantasy Big Game 50 Package”. According to a press release, the lavish package included a four-night stay for up to six people in the three-bedroom Penthouse Suite, as well as 22 tickets to Super Bowl 50, with access to a multitude of exclusive Super Bowl parties, private transportation to and from Levi’s Stadium in Santa Clara and a number of other accommodations to make the guests’ Super Bowl experience unforgettable. Additionally, WWD notes, while football and fashion sometimes make strange bedfellows, this year fifty designers from the CFDA including Betsey Johnson, Kenneth Cole, Nicole Miller and Rachel Zoe collaborated to design bespoke footballs marking the 50th anniversary to benefit the NFL Foundation.
Finally, spending millions still maters according to the WSJ and Fortune, a 30-second Super Bowl ad sells for as much as $5 million; 11% higher than the base price of $4.5 million that NBC charged advertisers during the previous Super Bowl. Prices are only so high because marketers are willing to pay to access the enormous Super Bowl audience. During Super Bowl 50, 63 commercials aired nationally, with some only appearing in select markets, Admeter ranks the top 2016 commercials from best to worst as well as the top superbowl commercials of all time. Moreover, superbowlcommerials.com admits sex sells, but the challenge for advertisers on Game Day is to create sexy commercials that are still family-friendly enough to be played before all of America without offending. Some have succeeded well. The Diet Pepsi ad featuring Cindy Crawford from 1992 is still considered legendary while other companies have pushed the limits of what Americans consider acceptable for prime time viewing; not that getting your commercial banned is necessarily a bad thing. GoDaddy, Carl’s Junior and Peta have made a tradition of creating commercials too racy to air! For more information on Superbowl 50 visit the official NFL website. Enjoy this article? Share comments below, follow me on twitter@ Jennifer McLeod, or receive e-mail alerts when new articles are available by clicking the subscribe button above!