When Super Bowl 50 kicks off this Sunday in San Francisco, it will show what California sports business can do and build momentum for future sports events in the Golden State. The PR and business hospitality approach local business leaders have planned is a good example of how California’s renowned technology and media companies team with sports organizations to enrich the spectator experience and reward sponsors for their support.
SAP, a software giant from Germany with a large development center in the San Francisco Bay area, will entertain and educate spectators with custom software simulation that can transform spectators into virtual players and put them on a virtual playing field. The nearby Fan Zone stage will compliment this interactive experience with traditional headline entertainment. Local landmark retailer Macy’s will conclude the evening festivities with a spectacular fireworks display over San Francisco Bay. These special events are open to the public and will help build the audience for future California sports events.
The sponsor and exhibitor area, branded “SuperBowl City,” is bringing in a lot of tech talent rarely seen at more traditional sports events like the New York City Marathon or US Open events for tennis and golf. Local personal transport innovator Uber is stepping up to a premier sports sponsorship with a dedicated transit hub near the San Francisco Ferry Terminal. Chevron is sponsoring a “Science Technology Engineering and Math” area to present sports events from a futuristic technology oriented perspective. Health care giant Kaiser Permanente will show its version of the two minute drill. Spectators will not see the sports equipment, sports nutrition and sports retail companies that often lead the exhibitor programs at many other sports events.
This distinctive approach to engaging the public with a major sports event will have inviting opportunities to shine in California. The CAA World Congress of Sports Business will take place April 13 and 14 this year at LA Live in Los Angeles. Local media CEO, Bob Iger of ESPN’s parent company, will be joined by many other California sports business experts at this event. Los Angeles, which is preparing a bid to host the 2024 Summer Olympic Games, will also host the US Olympic Committee’s 2016 “Road to Rio” Media Summit March 6 to 9 at the Beverly Hilton. Over 100 stars of US Summer Olympic sports will participate in media events and sports demonstrations that will strengthen the convergence of the sports and media worlds that has become a hallmark of California sports business.
Next year, San Diego will host the first ANOC World Beach Games. The event will feature athletes from 200 countries competing in 22 sports. Twitter feeds and webcam streaming are already building the audience in a way that shows California’s tech and media talent will be valuable team players at the event.