Two years ago at MetLife Stadium in New Jersey, the Denver Broncos and Seattle Seahawks met at Super Bowl XLVIII, and the game was dubbed the most expensive Super Bowl ticket in history—for a mere $4,027, you were treated to Seattle’s shellacking of Denver. The game ended with an additional record high, a final score of 43-8, which equaled the largest margin of victory for an underdog and the third largest point differential overall in Super Bowl history.
That Super Bowl was played in front of an overwhelmingly local crowd—New York and New Jersey residents purcashed 55 percent of ticket sales, while Broncos fans represented just 3 percent of sales. That number was likely padded by the fact that the majority of Super Bowl XLVIII tickets had been sold before the kickoffs of the AFC and NFC Championship Games, but prior to that season’s AFC Championship Game, the average ticket price was $4,027, with the get-in price at $2,042.
After the games were played, and the matchup was set, the price, oddly, went down—$3,947. When the scares of frigid winter conditions became the conversation, the price dropped further, two days before the game was to be played, the average price was $2,501. In the end, the highest priced ticket sold was $10,000 while the lowest priced ticket sold was $1,500.
Just two years later, Super Bowl 50 is being referred to as the most expensive football ticket in the history of the sport, and the numbers reflect the verbiage.
In Silicon Valley, anyone will tell you the success has driven the economics of goods, services, and homes through the roof for some of the areas locals—apparently, the same standard is applicable to Super Bowl tickets. Prior to this year’s AFC Championship Game, ticket prices for Super Bowl 50 were averaging $7,977, and currently, it’s dropped just a tad: $7,526. Better stay ahead of those deals.
“I think right now the reason for the high demand and prices is more because of where the game is than who is playing,” said Chris Leyden, an analyst at SeatGeek.
Who’s playing? Well, there’s the polarizing MVP-to-be quarterback Cam Newton, and then there’s the other guy: Peyton Manning. It’s highly likely this is his last season, making Super Bowl 50 his last game.
SeatGeek has been compiling average price ticket sale data for the big game since early December, and the Bay Area has been among the highest-purchasing regions of the five major’s with 9 percent of the resale ticket market—the metropolitan North Carolina area has consumed 8 percent, and Denver leads all with 12 percent of the resale ticket market. In between the Bay Area and Carolina? Well, their market was knocked from the playoffs last week against the Broncos—Boston has purchased 9.4 percent.
David Barclay is an NFL Insider for byteclay.com. E-mail: firstname.lastname@example.org Twitter: @DJamesIII