Now that Super Bowl 50 at Levi’s Stadium is history, Carlos Santana, one of many musicians from the San Francisco Bay Area, was extremely vocal towards the NFL and the CBS network Wednesday. Santana wrote the following comment on his Facebook page:
“I do feel compelled to point out to you that the Halftime Show should have included some of the local iconic bands that the World would have loved to see perform,” he wrote. “Bands like Metallica, Steve Miller, Journey and yours truly. We would have rocked the Half Time [sic] Show and done the SF Bay Area proud.”
What’s very interesting is the NFL selects Super Bowl venues years in advance, so planning music acts should be no challenge. If you live in a city that has hosted a Super Bowl, they oftentimes do not honor the home city in any way. There seemed to be one exception during Super Bowl 50 when honoring the MVPs from all 49 games. Later on during the pre-kickoff ceremonies, the MVPs (Most Valuable Players) who played for the Bay Area teams were part of the coin toss segment. Joe Montana, former quarterback of the San Francisco 49ers, did the actual coin tossing honors.
In 2003 Carlos Santana and his band, along with then Beyonce Knowles of Destiny’s Child, performed together at this Super Bowl’s pre-game show in San Diego’s Qualcomm Stadium. It’s not as if Santana hasn’t had experience before with the NFL and performing at a Super Bowl event, even if it wasn’t halftime. There’s no denying San Francisco is rich with classic rock history who should have been the perfect musical acts to perform at Super Bowl 50’s milestone halftime event.
Even the commercials leading up to kickoff and the show kept stating halftime would be about music from the past, present, and future. Who on earth represented the past? Coldplay? Beyonce? Santana would have been the right choice for a band to represent the past (according to its promo ad). It’s likely the NFL have not seen the documentary film “Woodstock” where Santana came on stage as complete unknowns on the East Coast, and completely won the crowd over of 400,000 in attendance that day.
If the NFL thinks Santana, Journey, and Steve Miller are irrelevant, it just so happens Santana has already dropped a single, their long-awaited “Santana IV” is to be released in April, and they will be on tour starting in March. They’re still in residency at Las Vegas’ House of Blues. Journey will be performing with Santana this spring. Steve Miller is to be inducted into the Rock and Roll Hall of Fame this year. It’s very sad the NFL truly dropped the ball on this golden missed opportunity of introducing the younger generation to some great music from Super Bowl 50’s home city.