Las Vegas titan Steve Wynn is betting that millennials and other visitors love the beach. So he’s putting one in on the famous Las Vegas Strip. No mirage here but a beach in the desert will soon be a reality thanks to Crystal Lagoons which has partnered with the Las Vegas titan to turn the Wynn Golf Club into a 38-acre lagoon surrounded by sandy beaches and showcased by a new 1,000-room hotel-casino with restaurants and entertainment. Wynn made the announcement last week at his company’s first ever investors day meeting and was quoted by Casino.org as saying that the new resort would offer “ice cream and a fireworks show every night, just like Disney,” while the lake would host water skiing and paddle-boarding.” “This is the most fun project in my 45 years,” he gushed. “Somebody take the other side, tell me what’s wrong with this idea? We’ve all drunk the Kool-Aid.”
Crystal Lagoons, which already has eleven projects going in the US, will invest $4 billion in the 12.1-hectare Vegas beach resort, which will be built behind the Wynn and Encore resort towers that face the Las Vegas Strip on the site of the Wynn’s golf course. Wynn’s announcement of the new project triggered a 12% increase Wynn Resorts stock price increasing the company’s value to $1.05 billion. The Las Vegas lagoon will be the largest in the country and feature a state-of-the-art design with a central island, gondolas, daily firework shows and life water sports events, hotels, shopping and a wide gastronomical range.
Uri Man, CEO of Crystal Lagoons USA, said “the projection of this alliance is huge, given that Steve Wynn is involved in Las Vegas, Macau (China) and the world’s most important resorts. His success formula was to conceive a city especially devoted to entertainment for adults from all over the world, integrating luxurious hotels, casinos, retail stores, and world class theatres.” He also opined that “the Crystal Lagoons project in Las Vegas will make real the company’s founder dream. At his beginnings, Fernando Fischmann dreamed about bringing large bodies of crystalline water to the world’s entertainment and luxury capitals, such as Dubai and Las Vegas”.
It will certainly provide some cool relief for visitors during late spring and summer months when the thermometer reaches triple digits. Not to mention the millennial factor or the age group that the lagoon is aimed at who enjoy sitting around pools (but will most likely prefer a beach-like area for sipping their trendy cocktails).