The 2016-2017 ski season is pretty far down the calendar right now. Skiers and riders, and anyone else who enjoys snow sports, might want to mark your calendars now for a trip to Squaw Valley and Alpine Meadows. The resorts are in the running for hosting a FIS Alpine World Cup in 2017.
Liesl Kenny, Public Relations at Squaw Valley and Alpine Meadows put the word out in a recent press release. The United States Ski and Snowboard Association put Squaw and Alpine up for consideration for this event. If successful the competition would bring Olympic champions Julia Mancuso, Lindsey Vonn and Mikaela Shiffrin to Squaw Valley for a giant slalom and slalom. The decision will be made by the International Ski Federation this June at the FIS Congress meeting in Cancun.
According to Kenny, with the 2017 season culminating in the March 15-19 Audi FIS Ski World Cup Finals in Aspen, the USSA had a unique opportunity to schedule an additional women’s World Cup weekend in the USA leading into the Finals. Squaw Valley was selected by the USSA as a candidate. Squaw Valley’s selection was based on its strong history of managing large events and the rich heritage of alpine ski racing in the area. The proposed event would be Friday and Saturday, March 10-11, 2017, with Squaw Valley a stop for the tour between the Olympic test events in PyeongChang South Korea and Aspen, Colorado.
USSA President and CEO Tiger Shaw said “Squaw Valley represents another opportunity for us to highlight stars like Julia Mancuso, Lindsey Vonn and Mikaela Shiffrin to our American audience on the eve of the World Cup Finals here in the USA. Squaw Valley has always been a strong partner and has a rich history in alpine ski racing. The kids who will be exposed to these world class stars are the future generation of Olympic champions.”
The possibility of Squaw Valley hosting the event is part of USSA’s effort to raise the profile of alpine ski racing in America. Vail and Beaver Creek, Colorado hosted the World Championships last year. The event attracted record U.S. television audiences, with live coverage on NBC and NBCSN, plus a global reach of 800 million. It was an impressive showing.
Olympic champion and Squaw Valley native Julia Mancuso loves the idea. “Part of growing up in Squaw Valley is its legacy of developing world class athletes and playing host to world class events like the 1960 Olympics. America has always had great ski champions, but they are often overshadowed by the vast number of European venues. Bringing the World Cup to Squaw Valley will build more awareness of the World Cup tour in the America. As an Olympian, I appreciate that Squaw Valley Alpine Meadows has been so proactive about supporting our athletes and the U.S. Ski Team.” That’s an endorsement with solid credentials behind it.
If the venues are confirmed by the FIS in June, Squaw and Alpine Meadows will start making plans right away. The event takes a massive amount of planning, not only for the resorts, but for the general Lake Tahoe area as well. Book your rooms early if you intend to be attend.