Some frequent flyers of Southwest Airlines might disagree with this, but Southwest Airlines loyalty program, Rapid Rewards, has been named Program of the Year for the Americas by the Freddie Awards. Why there may be dissenters to this honor is due to how difficult it once was to accrue and redeem mileage points for flights. But this changed in the last few years and thus the reason that the airline was feted at InsideFlyer magazine’s 28th annual Freddie Awards yesterday in Las Vegas, Nevada. “We constantly strive to provide our loyal Customers with the best program, so to receive the official title of the Program of the Year means a lot to us,” said Jonathan Clarkson, Southwest’s senior director of loyalty, partnerships, & products. “Our customer-focused loyalty program offers a unique combination of Customer Service, award availability, and program value. We’re proud Customers continue to come back for more.”
For the fourth consecutive year, Rapid Rewards, which was relaunched in 2011, won the Freddie awards for Best Customer Service. In checking out Southwest’s website it is obvious that the airline has improved its frequent flyer program which now includes unlimited reward seats if there is a seat available, you can redeem your points for it.
- No blackout dates— which means your choices and possibilities are now wide open.
- Unlimited reward seats if there is a seat available, you can redeem your points for it.
- Points don’t expire (unless)– as long as you have flight or partner earning activity every 24 months. Benefits apply to points transactions. All Rapid Rewards Rules and Regulations apply.
- Earn points for every dollar you spend–the amount of your fare now determines how many points you earn. And since you can also earn points with our Partners, that reward flight won’t be far behind.
Southwest Airlines has been in operation for 45 years. It began the Rapids Rewards program in 1987. The airline serves more 90 destinations in the United States, Mexico and the Caribbean. According to the website today, there are no fees for checked baggage up two or to change flights. However since there are no seat assignments, it will cost you to get a good placement on the plane. All you need do is can get in the A1 – A15 boarding group at the gate or ticket counter on the day of travel with Upgraded Boarding. When available, Upgraded Boarding allows you to secure an earlier boarding position in the A1 – A15 boarding group for just $30 or $40 per flight depending on your itinerary