Have you thought about investing in an explainer video for your website? These are the videos that explain your product or service to visitors on your website in about 60 to 90 seconds. Explainer videos are an excellent way of engaging potential customers and helping them in becoming familiar with your business and its offerings. The difficult part is to get them right. It is essential to nail an explainer video the first time because it is probably going to be smack dab on your homepage and probably the first thing your visitors will experience. Therefore, you cannot afford to make mistakes when creating an explainer video. Here are some effective tips you can use for creating a killer video:
The script is extremely important: A well written script can make all the difference in a successful and ineffective explainer video. It is the foundation upon which the entire video is built. In most cases, getting an ‘outsider’ to write the script is helpful. You should look for someone who can offer you a fresh prospective on your business and your products and services. You can use the services of professionals for writing a powerful script for your explainer video that makes it easy for your customers to understand your organization.
Keep it short and sweet: The less you say, the greater the chances of being remembered. Sure, you have a lot to say about your business, but the whole point of an explainer video is to give your clients an overview of your offerings and not every tiny detail. This is basically meant to be the ‘hook’ that will get people interested and move them onto the next step. 150 words per minute is the rule of thumb for the industry.
Make sure it is simple: You need to make sure that the explainer video company you are working with keeps your explainer video simple and short. A good explainer video will focus on four elements; the problem i.e. the issue with your customers, the solution i.e. how your product or service can help, how it works i.e. details about how to use the product and a call to action i.e. where to go to get the product.
Focus on the benefits rather than features: Yes, it is highly tempting to show off the features of your product, especially when you have made a lot of effort into developing them. However, you need to remember that customers are only concerned with what your product can offer to them and the benefits it can provide instead of what it contains. Don’t just drone on and on about the technical areas; tell your clientele how your product can be of use to them.
Opt for a professional voice: Nothing can ruin a video like poor audio. No one wants to hear that crackly sound. Also, make sure the voice is polished and the delivery natural rather than coming off as aloof and put together.
Have some fun with the explainer video for website and it will be a huge success.