Those looking for smaller, but powerful Apple devices had to like what they heard at Apple’s March 21, 2016 event in Cupertino. A smaller iPad Pro and a 4-inch iPhone were among the announcements made by Tim Cook and other Apple executives.
Weighing in at just under one pound and featuring all the specs of the larger iPad Pro, this new version gives off greater brightness, the TrueTone display and a speedy 64-bit A9X chip that one might find in a portable PC. Throw in four speakers and a 12-megapixel camera, there is something for every iPad user with this new model.
“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
Apple Pencil users will notice support for the 9.7″ inch device and Apple also, of course has a new Smart Keyboard to protect the new device. But what does this mean for consumers? Artists, graphic designers and those that make use of the Pencil will love the size and portability of this new iPad.
Those that miss a smaller screen on their iPhone will also have another option to keep in mind when looking to upgrade their iPhone. The iPhone SE is the most powerful phone with a four-inch display. It also comes with a nice aluminum design and stainless steel logo. Users get a 64-bit A9 chip and longer battery life at a very fair price. Models start at just $399.
“Welcome to the budget phone world, says Thomas Szmidel, Product Strategist at Appster, a fast growing app development company with offices on three continents. “The iPhone SE was launched to tap into developing markets. It’s essentially last year’s technology at a budget price. This is evident due to the lack of smart technology like 3D Touch.”
Still, it is expected to sell very well around the world. Pre-orders will be taken starting March 24, 2016.
“Analysts expect the iPhone SE to be a winner selling about 10-15 million units annually,” added Hung Truong, Appster’s Product Strategist.
Also coming out of the event was the debut of CareKit for Apple developers and the drop of the entry-level Apple Watch, the Apple Watch Sport. This is a bit of a pivot for Apple as in the past they wouldn’t drop prices until a new and upgraded product was firmly entrenched.
Szmidel says following this event, Apple has to be careful.
“Overall, it seemed like it was the “budget” event. I’m all for dropping the prices of past and “outdated” models, but I feel Apple is straying from the pack once led by Steve Jobs. In the post-Jobs era we are increasingly seeing smaller, cheaper and lesser alternatives to fully fledged devices. I understand the need to tap into developing markets like Android has – and certainly, developing markets make up two thirds of all smartphones out there – but I don’t feel that’s what Apple is about. It’s a prestige device company. If it continues to launch budget products it may just lose that cache.”