Colorforms is a brand that has been around for 60 years, making it an iconic classic within the toy industry. Colorforms creates products that resemble stickers and work like stickers but they are made with plastic, not paper, so the stickers can be peeled and re-stuck without being damaged or damaging the area you put them on. These sets are also very easy to clean and store and they come in a wide array of sets–including ones that depicted licensed characters such as the Disney Princess and Minions.
With over one billion sets sold throughout the past 60+ years, Colorforms vinyl stick-on playsets are one of the best-known toy brands. They provide safe, creative, open-ended and imaginative play, and have been trusted by generations of parents and grandparents. Due to their lack of adhesive–which removes the messy/sticky effect of regular stickers–Colorforms are viewed very favorably by parents.
Colorforms began with basic shapes of squares, triangles and circles, and has since evolved by incorporating relevant licensed characters and other innovations that engage kids in storytelling. Time Magazine even listed Colorforms as one of the “100 Greatest Toys of All-Time.” In 2014 Out of the Blue Enterprises LLC, a leader in children’s educational media founded by the creators of “Super Why” and “Daniel Tiger’s Neighborhood” acquired the legacy brand. Out of the Blue focuses on multi-platform interactive, curriculum-based entertainment and consumer products, and are currently planning an extensive new toy line, animated series and digital apps based on the beloved Colorforms brand. Under this new management, Colorforms has expanded its sets to include popular characters such as Disney’s “Doc McStuffins”, Marvel’s “Avengers”, Nickelodeon’s “Teenage Mutant Ninja Turtles,” and iconic book and TV series such as “Pete the Cat” and “Daniel Tiger’s Neighborhood.”
Toy industry veteran George Vorkas, the President of the Colorforms Brand, stated: “From Michael Jackson to Mickey Mouse, many of the biggest and most iconic entertainment characters of our time have been featured on Colorforms,” he said. “Colorforms is a premier creativity brand, and we have exciting plans for expansion, including new formats, price points and features for the toy line as well as new entertainment, licenses and digital content.”
Recently, George agreed to a phone interview with the Examiner to discuss his experiences working with Colorforms. Like many people who grew up within the past 60 years, George has fond memories of playing with Colorforms when he was a child. “My favorite kit was a Scooby Doo set,” he confessed. “I played with it all the time and remember freaking out if I misplaced a piece thinking I’d lost it. I also really like the classic sets–one of the earliest ones dates to the 1950s and it was designed in conjunction with artist Paul Rand. That set is still on the market today.”
Yet even though Colorforms is staying true to its roots, the brand is also branching out to embrace the future. For example, they have a free and award-winning app game available for iOS (an Android version is coming soon) and are planning to launch a preschool-targeted television series in the coming year. The show will star their logo character, who is presently known as Charlie, and his friends. “We actually held a Facebook contest and our fans voted to name him Charlie,” George explained. “We like to involve our fans in what our brand is doing.”
Colorforms is well-known for being a consumer-centric brand and they frequently do live testing which gives the designers a chance to see how children actually engage Colorforms–an experience that usually involves kids playing with the Colorforms just like they do action figures. “Kids take the Colorforms and act out their own scenes with them,” George stated. “It’s like they are making their own little movie.” Considering that Colorforms currently has many licensed sets it is unsurprising that children are eager to play with the Colorforms versions of their favorite characters.
“Seeing kids having fun while playing with Colorforms is the most rewarding part of our job,” said George. Amongst the top sellers are the “Create a Story” box sets that come with an easel, Colorform stickers and four backgrounds that enable kids to act out specific scenes from a beloved film or improvise and create their own storyline. As per upcoming events, Colorforms recently were awarded the rights to produce a set based on the sequel to the Disney film “Finding Nemo” which will be titled “Finding Dory.”
To learn more visit the Colorforms Facebook and website.