It was announced this week that Shaun White, best known for his snowboarding prowess, has joined the Mammoth Resorts’ ownership team as an investor.
Mammoth Resorts owns and operates a variety of recreation, hospitality, real estate development, food and beverage and retail enterprises. This includes Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain, which collectively host two million annual skier/snowboarder visits.
According to a press release from Mammoth Resorts, White’s immediate focus will be on Bear Mountain and Big Bear Mountain Resorts.
“It’s amazing that I’m now an owner of the mountain where I grew up riding,” White said. “As an owner I’ll be able to make changes and shape the future of the mountain and how people enjoy it—whether they’re beginners or professionals.”
The release went on to explain that White’s presence will be felt everywhere from the boardroom to the halfpipe. As a brand builder, White has helped usher action sports crossover into the mainstream with Air +Style. For 2016 the international snowboard series will see events in Innsbruck, Beijing, Los Angeles and Mammoth Mountain, with Mammoth Resorts helping produce the event as part of the partnership.
“Shaun’s drive to push the envelope athletically is mirrored by his business savvy as an entrepreneur, demonstrated by the success of his apparel line and Air + Style,” said Erik Forsell, Mammoth Resorts’ Chief Marketing Officer. “Over the last year we acquired two mountains, introduced the Cali4nia Pass, and brought Shaun into the fold. Every one of these moves mean more benefits for our skiers and riders.”
White’s input will also extend to Mammoth Mountain and Big Bear Mountain Resorts’ on-snow experience, including both mountains’ terrain parks. In the coming months, Mammoth Resorts and White are expected to announce several updates including Shaun’s vision for new resort offerings, events and terrain park enhancements, according to the release.