Gen Y and Gen Z are tech-savvy and social media oriented. Expressing themselves on social media is common and normal social behavior for their peers. If you have young pre-teens or teenagers, chances are they have asked about setting up social media accounts. To make sure they are safe over the internet here are a few guidelines to help make monitoring their online presence easier. It is important to understand what kids want to use the social media platforms for and determine if they are mature enough to maintain a positive presence on the internet. Remember our kids watch us, so if they see us abusing social media they will build the same habit. These same tips apply to monitoring your small business social media accounts. Social media accounts for your business need an increased level on monitoring to make sure you protect your brand. Check out our tips below and you may be surprised how much managing a teenager and your brand have in common!
Set Up Boundaries
Set the expectation that you will be involved in their social media presence. Track their presence online and set up their accounts for them. Know their login information so you can log into their accounts and make sure there is nothing inappropriate. Let them know that security is important and that you will be reviewing their “friends, followers, and fans”. This holds true for your business. Connecting with the public to promote your business is a delicate matter. Make sure your social plan is secure.
Talk to Them About Privacy and its Importance
The social media world quickly gives the user the ability to communicate with people around the world. This can be exciting and also intimidating, young teens have a hard time understanding the importance of keeping their privacy online when they have grown up in an era focused on technology. Make sure they understand the importance of maintaining their privacy online and not over sharing information about themselves. Adults can practice good habits around this by making sure that location settings are set up correctly on mobile devices. Remember you can still have fun and not post it on social media. Kids are watching. Show them that it’s OK to have a good time and NOT pause to let the entire world know about it.
Limit the Amount of Time They Spend on Social Media
Give children and teenagers a limit on the amount of time they can spend on social platforms. Still encourage them to spend time with their friends and peers, this is important for developing social skills. If your kids see you constantly tagging or texting online then they will do the same. Set time limits for managing social media for your business as well. Use business examples to show kids that everything, including social media is good in moderation. Make sure to include them in positive conversations about how “in person” meetings were just as successful for gaining new business.
Make Social Media Accounts Yourself
Even if you are not a fan of social media, it is important to make yourself personal accounts. This will let you effectively monitor and understand what your kids are doing online. This will help you understand how the platforms work and helps you monitor their online presence. Make sure that you always have control of your business social media accounts. Never rely on another individual to fully manage your brand. Employees leave and can take the keys to your social media castle with them. Monitor and review accounts on a regular basis.
What are your favorite tips for keeping your kids and your business safe online? Have you ever noticed the similarities? Comment below!