Yesterday, February 22, was officially National Margarita Day. Piggybacking on this annual celebration of the popular tequila-based cocktail, representatives from New Mexico’s capital city of Santa Fe announced plans for the creation of the Santa Fe Margarita Trail.
“The Santa Fe Margarita Trail will help our visitors discover exceptional mixology talent and hidden cocktail gems in our city while they create very special memories,” Javier Gonzales, Mayor of Santa Fe, said in a press release.
Inspired by the Kentucky Bourbon Trail, the new Santa Fe Margarita Trail is being spearhead by Santa Fe’s tourism office. As part of the promotion of the trail, visitors and residents can pick up a Santa Fe Margarita Trail Passport that describes the participating establishments and includes the recipe for each margarita found along the trail.
The passports will be available for $3 to those 21 and older at each of the participating establishments and at any of Santa Fe’s three official visitor centers, and it will be used to collect stamps for each margarita sampled. Based on the number of stamps gathered, the passport holders can turn them in at any of the visitor centers for a special Santa Fe Margarita Trail t-shirt or gifts.
Approximately 30 to 40 restaurants and bars will make up the trail once it officially opens on May 5, 2016. Along the trail the margaritas will cost between $7 and $12. Participants can only receive two passport stamps per day to help ensure people drink responsibly and keep the trail fun.
“Santa Fe is world renowned for rich, traditional and original culinary fare and cocktails as well as masterful mixologists,” Randy Randall, Executive Director for TOURISM Santa Fe, said in a press release. “The new Santa Fe Margarita Trail celebrates people’s love for the margarita in Santa Fe whether enjoying elegant fine dining or more casual, laid-back atmospheres. ‘The City Different’ has been a memorable destination for centuries. The Margarita Trail will complement our storied history and guide visitors to creative and fun restaurants, bars, live music, and award winning regional cuisine they’ll never forget.”
In recent years, Santa Fe booked approximately one million room nights annually. The most popular months for visitors are April through October peaking in July, August and October. For the Condé Nast Traveler Readers’ Choice Awards 2015, Santa Fe ranked #2 for Best Small City In The United State and #6 Best City Overall Among Worlds’ Cities.