Salesforce.com has recently unveiled the Salesforce Lightning, which is a fully redesigned and remodeled version of its existing core CRM product. The latest version has come up with a relatively more modern and cleaner interface. It updates and streamlines several crucial CRM tasks. This makes it really much easier and faster in visualizing vital data such as how far away you are from achieving your monthly sales targets and what would be the most essential tasks for you that would assist you in pursuing and attaining your sales targets for the month.
The CRM tool is supposed to be the very first product that has been built on the new lightning platform. One could now expect that that the whole range of Salesforce products would get a same kind of makeover in the years to come. Lightning Experience has been regarded as the most remarkable update or upgrade to the Desktop Interface during its illustrious 16 year history.
Lightning Experience cannot be considered to be completely new as it is actually a project that Salesforce had been handling since 2013 and users have already come across this technology on Salesforce.com mobile apps. It is therefore, not at all surprising to find that the latest desktop interface has a number of common visual attributes with the actual mobile experience.
Salesforce.com CRM: A Great Boon for Sales Managers
CRM cloud apps help numerous sales managers to not only monitor, but analyze the sales team’s activities for forecasting sales and for planning in advance accordingly. Salesforce CRM cloud apps make it immensely easy for sales reps to manage case history information and customer profile. This is really helpful in empowering them with technical excellence and expertise. Marketers are now able to track sales leads, and their sources.
Twitter and Google are the most advanced channels for customers who are interested in product information. Salesforce cloud CRM is used for delivering top grade customer service. This software is used to integrate information from all social network conversations. Thus your agents now have information at their fingertips. This helps customers to get what they are looking for, much faster and helps to save quite a lot of money for you.
The Salesforce data loader is actually a simple graphical tool that is not only easy to use, but is tremendously helpful in getting your business data into whatever salesforce objects. The data loader is effective in extracting data from all database objects into a particular destination. A data loader may be used for performing bulk deletions. It exports the ID fields of all those data you desire to delete. It thereafter, uses the source for specifying deletions across the data loader.
Service and marketing professionals across all industries desire optimum ease-of-use in all their CRM Apps and that is the primary reason why they are adopting cloud computing. They can now work more efficiently and smartly with Salesforce CRM platform. It ensures higher user adoption and easier customization.
How Are Customers Affected by the Lightning Experience?
Lightning Experience is certainly quite a big deal for Salesforce.com and the firm understands that it is going to be a major transformation for their clients, so the switch-over is intended to be an optional one. The existing interface is going to exist for user convenience. The lightning experience should really be tested judiciously to understand if it is perfectly suitable to your business or organization yet.
Salesforce pointed out that the latest interface has been designed to support all existing point-and-click customizations related to processes and data. However, it is essential for you to evaluate and examine user interface tricks if any and all Visual force pages that might have been developed by you over the years.
All of you must realize that Lightning Experience is a drastic overhaul of the appearance and feel of Salesforce CRM system and it is aimed at addressing criticism regarding the company lagging behind CRM platforms of business rivals, in terms of mostly, ease of use and visual appeal.
Author Bio: Jack Dawson is a software developer and tech writer. He has helped develop and beta test several software suites and applications like the Salesforce data loader.