Everybody’s favorite online destination to shop designer dresses and the latest in accessories is spreading some holiday cheer this season in the best fashion possible. In mid-December, Rent the Runway launched a campaign called #RTRcheer. The dynamic medium that reshaped the way women everywhere shop is now paying-it-forward in style.
The membership based website, founded by Jennifer Hyman and Jennifer Fleiss, back in 2009, provides women with a great alternative to spending a fortune on fashion that most likely they would only wear once in their lifetime. Rent the Runway gifts you with the ability to shop for any occasion, allows you to find the best fit, choose a delivery date (and rent said item for either four or eight days) and then offers you the ability to return your rental free of charge.
Now, in the true spirit of the holidays, the revolutionary company that presents women with choices from over 165 designers including Badgley Mischka, Vera Wang and Calvin Klein is giving back to its customers and fans with surprise gifts, treats and rewards.
For orders shipped between Christmas and New Year’s Eve, Rent the Runway will, at random, surprise recipients with special gifts that they can use to accompany their holiday party or New Year’s Eve rental. Including items from such popular brands as Benefit and Drybar, to other stylish accessories, these surprise must-have items are the perfect gesture to spread some extra holiday cheer.
On top of that, Rent the Runway has begun an incredible social campaign, delivering random acts of kindness where they’ll be sending surprise gifts like champagne and care packages to women around the country.
Approximately 25% of orders will receive gifts including products from Benefit, Drybar, Poppin, Fromm, Rituals, and Comando, ranging from last minute beauty fixes to insta-worthy accessories.
To top it off, throughout the month of December, along with the rental surprises, Rent the Runway is also including a “Golden Ticket” hangtag with a unique ticket number in every order. On Jan. 4, they’ll announce three lucky winners via Instagram who will each receive a free one-year membership to Unlimited, Rent the Runway’s newest subscription service.
In addition to all of that, they’re continuing to spread #RTRcheer throughout the holiday season by identifying praiseworthy individuals and fans on social media and surprising them with personalized gifts. Rent the Runway will be on the lookout for men, women, customers and non-customers alike, who have experienced, or are going through a major life event like an engagement, a move or a new job. They’ll be gifting those individuals with lovely tokens of appreciation such as a manicure, dinner at a trendy restaurant, or a beautiful flower arrangement so that they can celebrate their major milestones with confidence and style.
“We are thrilled to kick off the holiday season with our #RTRcheer program,” said Jenn Hyman and Jenny Fleiss, co-founders of Rent the Runway. “Our spirits are lifted by the stories our customers share with us every day, and we hope to pay-it-forward by sprinkling little surprises here and there, during a time when we’re all focused on giving to others and not necessarily treating ourselves.”