As a Graphic Designer rejection can hurt on a personal level. There is a personal aspect to creating that involves not only skill but also the heart. Where the heart is, there is vulnerability. However as a professional Graphic Designer the fact is, all freelancer graphic designers will get their proposal or work rejected at one time or another, it’s just the nature of the business.
To be successful, you have to be able to deal with rejection and move past it. For a freelancer, the possibility of rejection is a constant; you land one job, complete it, and then start the process all over again with a new client, which could possibly mean rejection.
It’s important that you begin to realize that you aren’t going to please 100% of prospective clients 100% of the time.
Once you understand this, you’ll keep it in perspective and it won’t hurt so much. Unlike those who are employed at a job and go through the interview one time, you face the possibility every time you take on a new client. Think about it, every single time you work with a new client it’s an interview for a job
Graphic designers and other creative professionals who rarely or never face rejection possibly avoid it for one of two reason: Either their prices are too low, or they’re perfect – and we all know there is not a human being on earth that’s perfect.
When You Understand Rejection
When you’re given a reason, such as your prices are too high, it makes the rejection easier to bear. You can move on to a client who realizes the true value of your work.
When You Don’t Understand Rejection
This is when rejection is a hard pill to swallow – when you are turned down by a client that you thought you would be an ideal “fit” for, and you don’t know why. Or, they give you a reason but it really doesn’t make sense to you. This is when it can feel personal, but don’t let it affect your pride or your motivation.
Move on to the next client.
Realize that freelancing is business.
In the real world, people get quotes and “comparison shop” every day. It’s the same for any graphic designer when you’re up against hundreds or even thousands of competitors. What makes it more difficult is that there are professional graphic designers that are up against the crowd-sourcing websites that undervalue the industry. We’ll save this topic for another time!
People want the best value for their money. The best things you can do is be personable and easy to get along with, and make yourself stand out from the crowd in a creative way – come up with an effective and unique selling proposition. Design is much more than visuals. It’s problem solving.
Bottom line is, don’t take rejection too personally! Remember, you can’t be all things to all people. Value the clients you do land, and always do your best work. Put rejection behind you, and keep pressing forward!