Single Sign-On (SSO) is defined as a user authentication process that enables a user to enter just one name and password for accessing multiple applications. With this process, the user is authenticated for all the applications they have the right to and it eliminates further prompts when they move from one application to the other in a particular session. Best practices of data security state that it is a mistake to use a single set of credentials for various applications and websites because if they are stolen, the criminal can gain access to pretty much everything. However, single sign-on is undoubtedly useful and has become quite popular. There are a number of reasons why a business needs to use it and some of them are outlined below:
Cut back help desk costs: With SSO, there is no need for users to memorize a long list of passwords. How can that help? Well, according to data collected by Gartner, around 50% of the help desk calls are made primarily for password resets. Your costs will rise with the number of users and you are just paying good money for something mundane. Apart from that, companies are countering the rising threats to data by implementing stronger security policies, which include the use of longer, stronger and complicated passwords. Due to their complexity and length, these passwords can be difficult to recall. Furthermore, users have to access multiple applications on a daily basis, which means they are more likely to get passwords wrong and need to get in touch with help desk. With SSO, you can cut back on these costs.
Offer customer satisfaction: Most of the sites that are using SSO are social networking websites and others of cool web applications that are focused on providing a premium user experience. This is not a coincidence because the entire purpose of single sign-on is to enhance the customer experience by making the customer identity management simple and quick. It is very important to have a login process that’s user-friendly because this is where the first interaction between the website and users take place and you want it to be a positive one if you wish for them to be customers.
Increases productivity: In businesses where strict password policies are used, a lot of time is spent on simple login processes that could otherwise be devoted to other tasks. Workers have to resort to their password lists and enter them carefully to avoid mistakes. If the password is incorrect, they have to enter it again and this means a lot of time is wasted. When you have to remember and key-in only a single process, you will be able to cut down the login time considerably and also reduce the possibility of a failed log-in. Thus, when SSO is used, users can get working right away so their time is not wasted and they are able to work a lot more efficiently and boost their productivity.
Due to these reasons, your business should definitely opt for a single sign-on solution.