Automotive Fleet magazine today (December 7) announced that the Ram 1500 truck has been named its 2015 Fleet Truck of the Year. Selection of the award winner was driven by input from the readers of Automotive Fleet magazine. Those readers are comprised of more than 20,000 operators and owners of truck fleets in North America.
“There was little doubt looking at the ballots that the Ram 1500 is resonating with our readers, commercial fleet managers of largest fleets in nation,” said Sherb Brown, vice president and group publisher of Automotive Fleet magazine. “Competition in this segment is really tough, but the Ram 1500 edged out the other brands in this year’s voting by delivering the capabilities fleets need for their day-to-day operations.”
The announcement marks the second time in three years Ram Truck has been named the Automotive Fleet Magazine Truck of the Year, according to Ram.
“An award from Automotive Fleet magazine is recognition of what we have accomplished as we continue to develop the Ram Commercial brand,” said Bob Hegbloom, Head of Ram Brand, FCA – North America. “Receiving an award based on such an experienced audience truly gives Ram Truck more momentum and confirms we are delivering the features most important to business owners.”
Automotive Fleet Magazine says readers were asked to consider which models best fit their fleet requirements, including application effectiveness, durability, quality, servicing, maintenance and lifecycle costs. Forty different trucks qualified for this year’s Fleet Truck of the Year ballot leading to the selection of the Ram 1500 as the best of the best.
Automotive Fleet magazine is published by Bobit Business media and serves all fleet segments operating 15 or more vehicles. It is considered the “Bible” for the medium- to large-size fleet market with seven dedicated fleet titles covering the entire market from Class 1 to Class 8, making it the world’s largest fleet publisher.
Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader for both consumer and commercial trucks. As they move into 2016, Ram says they continue to lead the competition in the most sought-after truck attributes, fuel economy, payload and towing capacity:
• Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
• Best-in-class towing capability – 31,210 pounds with Ram 3500
• Best-in-class payload – 7,390 pounds with Ram 3500
• Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo Diesel
Ram Commercial Brand
Ram Commercial, within Ram brand, is committed to expand the brand’s presence in the vocation truck segment by enhancing the capabilities of Ram’s Tradesman series of trucks from half-ton to Class 5; establishing a network of commercially focused dealers, and expanding commercial and vocational marketing efforts to support commercial trucks and vans in North America.
Adding the ProMaster and ProMaster City cargo vans and wagons to the Ram Commercial Truck brand in 2015, Ram now offers a wide range of products designed to meet the needs of demanding owners of small businesses, work truck fleets and commercial vehicles.
The Ram Commercial division integrates a growing network of Ram BusinessLink dealers focused on the needs of commercial customers. Ram Commercial also helps offset the cost of doing business with best-in-class Total Cost of Ownership and On The Job incentives, designed to lower the expense of commercial upfits for business owners.
BusinessLink is a free program that connects business owners with a network of Chrysler Group dealers that are specially equipped to work with small businesses. Nationwide, Chrysler Group’s BusinessLink dealers offer the convenience of one-stop sales and service essential to help commercial/small businesses stay on the road to profitability.
Benefits include no dues or fees, specialized in-dealership commercial/small business sales and service personnel, extended service and repair hours, priority next-available-bay service, free shuttle service, 24/7 towing service, free loaners for select vehicles, expertise in commercial financing options and unique business variable incentives.
Ram Total Cost of Ownership
Ram Truck says they offer best-in-class Total Cost of Ownership (TCO) for commercial truck owners.
• The Ram 1500 features a standard V-8 engine, with best-in-class entry level capability and impressive resale value, allowing owners to recover more upfront costs.
• All Cummins diesel-powered Ram trucks feature a 15,000-mile oil change interval, and a best-in-class diesel exhaust brake increases frictional brake life by three times the market average.
• Ram Truck also offers the most upfitter-friendly solutions in the industry, reducing the initial costs for specialty trucks such as crane, roll-back or dump bed upfits.
• All Ram Truck offers a unsurpassed five-year/100,000-mile powertrain warranty as proof of the quality built into each truck.
Ram “On The Job”
Chrysler Group’s “On The Job” vehicle program provides commercial/small business owners a variety of incentives and discounts to assist them in purchasing, servicing and customizing vehicles to specifically address their unique professional needs. Business owners can choose from custom upfit or vehicle graphic allowances, oil change – service contracts, or select from a variety of Bosch tools. On The Job program options are available at any of Chrysler Group’s dealerships.
Source: FCA US Ram brand