If you’re in the market for new women’s underwear, look no further than White Rabbit New York. White Rabbit underwear are stylish, comfortable, affordable, and the company is a strong advocate of empowering women. To learn more about White Rabbit, check out the Q&A below with the company’s co-founder Mariana Hernandez.
Q. What is the history behind White Rabbit?
A. My husband and I started working on White Rabbit at least two years ago, when I realized once I graduated college, that I wanted to upgrade my underwear. Victoria’s Secret wasn’t a brand that spoke to me anymore, and then there was the other spectrum like the Hanky Panky’s, but I thought they were a little expensive. We wondered why there couldn’t be great underwear at affordable prices. We wanted to make sure we could serve the need of today’s modern woman.
Q. Is there any meaning to the name “White Rabbit?”
A. The reason we picked that name is because of Alice in Wonderland. I always looked for sales honestly, and we wanted our brand to be something that you don’t have to chase, like Alice chases the White Rabbit, so that’s why we called it White Rabbit.
Q. Could you tell me a little about your partnership with Fabrica Social, and how White Rabbit empowers women?
A. We partner with them because we really feel very passionate about empowering women. Both me and my husband are from Mexico, and we’ve had the opportunity to travel to these indigenous communities. There’s so much disparity, and these women make so much beautiful work that is undervalued. We wanted to help them.
Fabrica Social teaches these women how to make better designs, better patterns, and then they help them sell the product that they make. We partner with one factory in Mexico that employ[s] mostly women, and offers fair wages, [and] fair working conditions, including a two-week holiday break. It really helps to create a sustainable economy.
We also think that in this modern society, where people care so much about what they eat, and what they put inside their body, we wanted people to know more about what goes on the layer closest to their skin. We want you to know why what you’re wearing is making a difference.
Q. What type of fabrics are your products made from?
A. We use a stretch lace for all of our underwear. We searched for a long time to find something that’s very stretchy, that doesn’t dig into your skin, would fit flush, and is still very comfortable. Our undies retain that stretchiness even after you wash multiple times.
The other fabric is a bamboo rayon. We just loved how so soft it felt, so we searched everywhere until we could find a supplier for that type of bamboo rayon. We found a manufacturer in China, that manufactures in an eco-friendly way.
Q. How does your Comfort Trial program work?
A. We offer free shipping on two items or more, so for a comfort trial we ask people to purchase two items or more, have them try one pair out, wash it, [and] do whatever they want with it. If they don’t like it, they just have to send us an e-mail, we’ll send them a prepaid label, and they can return their unopened pairs. If they don’t like it, we will refund their whole order, instead of only the one they are sending back.
Shop White Rabbit New York online at www.whiterabbitny.com. If you like what you see, like the company on Facebook, and follow them on Instagram, Twitter, and Pinterest.