Considering women make less than their male counterparts across the board, why would products cost more for women than men? The pay gap is there, these statistics come straight from the White House in a report that claims that a full-time working woman makes about 77 percent of what a full-time working man makes for the same position.
With the pay discrepancy, it is fair to say it makes it a bit harder for women to make ends meet than it does for a man. Now with this latest research revealed, it appears there’s another factor working against the female population financially. According to MSN News on December 23, several studies point to products and services marketed to women are more expensive than the products and services marketed to men. This research points to women paying about $1,351 more a year for the same products and services.
One of the studies that has been quoted is from the 90s, but experts claim it is still relevant today. Nicholas Guittar, who is an assistant professor of sociology at the University of South Carolina Lancaster, has studied gendered pricing. He says, “pricing differences don’t bother Americans enough for people to rebel against them. Gendered pricing disparities will persist despite the presence of increased gender equality in society.”
So what are the products and services that women pay more for than Men? These studies suggest that women will pay more for a mortgage, a car, haircuts, dry cleaning and deodorant. In all fairness women do get some bargains that men very seldom see, one is Ladies Night at the nation’s popular night clubs, where women drink for less than their male counter parts. Men pay an estimated $15,000 more for car insurance in their lifetime in comparison to what women pay. That is two deals that sway toward the female population.
According to CBS News, another study, “From Cradle to Cane: The Cost of Being a Female Consumer” showed “women are paying more for many of the things they buy. This study compared actual products found in the stores of NYC and the difference in prices were blatantly higher for the female population, even at a young age.” This study gave an example of comparing girls and boys’ polo shirts. “Polo shirts for boys and girls look almost identical. But the girls’ top costs $7.77, the boys’ $5.47.”
The same was true for jeans. “Women’s jeans of the same brand cost $88, compared with $68 for the men’s.” This doesn’t make any sense considering more material is needed to make the men’s jeans in comparison to women’s jeans. Kid’s toys, like a scooter cost more when it came in a color associated with a girl, like pink.
This study “broke down price differences in New York City between more than 800 personal care items, clothing, toys, and senior products for men and women. The study also concluded that women’s products were priced higher 42 percent of the time.”