The easy sway of a cruise ship as it glides through calm waters can be just the thing to deliver a good night’s rest after a full day of sunning, touring, dining and dancing. But Princess Cruises is about to up the ante in the snooze-in-comfort area with a plan to install Princess Luxury Beds across its 18-ship fleet in 2018.
Developed in collaboration with experts in both the science and beauty of sleep — Dr. Michael Breus, “The Sleep Doctor,” and the designer Candice Olson, star of the HGTV shows “Candice Tells All” and “Divine Design” — Princess is rolling out more than 44,000 new beds to every stateroom.
The bed features a plush, two-inch thick pillow top, a nine-inch, single-sided medium firm mattress for enhanced support, individually wrapped coils for less partner disturbance, a European-inspired duvet and 100 percent Jacquard-woven cotton linens.
Princess points to a sleep-inspired survey conducted by Wakefield Research, which says that people yearn for a good night’s sleep both at home and on vacation. More than half of Americans (57%) get less sleep than they need and 59% of Americans frequently struggle to sleep well when on vacation.
“We’re committed to ensuring that our guests come back from their cruise vacation feeling refreshed, rejuvenated and renewed,” says Jan Swartz, Princess Cruises’ president. “With our guests’ overall wellness in mind, we’ve invested in the design and development of our new Princess Luxury Bed with leading experts in both the science of sleep and design to offer the most comfortable and rejuvenating sleep at sea.”
“It’s important to remember that above all, sleep is a sensory experience and all five of your senses must be prepared for slumber in order for sleep to come easily and last all night long,” said Dr. Breus. “I’m thrilled to share my expertise with Princess Cruises and believe we’ve come up with some really unique aspects for not just the bed itself, but the entire experience that will allow guests to sleep really well.”
Olson selected various bedding elements to deliver the Princess Luxury Bed. “As part of the new Princess Luxury Bed I want to ensure Princess guests can experience just how beautiful sleep can feel,” said Olson. “The goal in creating this linen set for Princess Cruises is to create a bed that is calm, and soothing, and tranquil.”
More findings from the Wakefield survey:
Fifty percent of Americans think they would be happier if they were able to get more sleep.
More than half of respondents would rather get a great night’s sleep every night for a month than lose five pounds.