Just in time for Valentine’s Day next Sunday, the Madison Avenue Business Improvement District and the Platinum Guild International have teamed up to benefit the Central Park Conservancy with Platinum Jewels in Bloom on Madison Avenue. The event began on February 4th and includes the participation of 18 premier jewelry boutiques along Madison Avenue between 57th and 86th Streets to raise wintertime spirits and contribute to the Central Park Conservancy’s Playground Partners. The participating boutiques have paired vibrant floral arrangements with a platinum theme, inspired by the flowers of Central Park, to radiate with the fabulous jewelry.
The public is invited to view the ten-day flower and jewelry show in support of the Central Park Conservancy’s Playground Partners, whose mission is to fund the daily care and maintenance of Central Park’s 21 playgrounds. Participating boutiques are Alexis Bittar, Asprey, CH Carolina Herrera, Chanel Fine Jewelry, Chopard, David Yurman, de Grisogono, Fabergé, Fred Leighton, Graff, Hueb Fine Jewelry, Ippolita, Kwiat Boutique, Lalique, Paul Morelli, Pomellato, Sidney Garber and Stephen Russell.
Visitors to the nation’s longest luxury avenue are instantly transported out of the winter doldrums while window shopping and browsing inside the jewelry boutiques. The blooms are lush, colorful and expertly arranged to create a botanical fantasy that perfectly offset the lush and glamorous bling that is curated with the upcoming romantic holiday in mind. Glittering chokers in the shape of blossoms, sparkly heart shaped pendants, elegant cuffs, rings, watches; all fabricated with the ultimate precious metal, platinum, by some of the world’s premier fine jewelry manufacturers. Fabergé, it’s glorious history as designer to regents apparent in every display, pairs glittering pink sapphire earrings with their iconic egg shaped pendants to stunning effect; Lalique, renowned French glassmaker and jeweler, presents a bouquet of yellow and red blossoms inside a gorgeous crystal vase; and Paul Morelli really steps up with window displays that are a jungle of fresh orchids and tropical foliage.
Each participating boutique presents a unique floral display that represents its own aesthetic, and in an event space upstairs, Hueb Fine Jewelry also offers a photography exhibit. Fine art photographer Layla Love presents her show, “As Within so Without”, a presentation that explores her new art, paired with pristine jewels and secrets in the art of living. An image from the show, “Soul Mates”, is included in the slideshow accompanying this article. Love believes art loses its ego when paired with purpose. She has devoted her time and energy outside of the art world to philanthropic causes. She serves as part of the United Nations Youth Delegate, and is launching a non-profit organization called Outfit Equality which will fuse art and activism and fund organizations helping women and girls around the world.
The participating boutiques will make a combined donation of $25,000 to the Central Park Conservancy Partners to maintain children’s spaces. The mission of the Central Park Conservancy is to restore, manage and enhance Central Park, in partnership with the public, for the enjoyment of present and future generations. A private, not-for-profit organization founded in 1980, the Conservancy provides 75 percent of Central Park’s $65 million park-wide expense budget and is responsible for all basic care of the Park. For more information, visit centralparknyc.org.
Platinum Guild International (PGI) develops for an builds an enduring commitment to platinum in jewelry to both the consumer and the jewelry trade at large. PGI has offices in each of the world’s major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry.