There are four P’s of marketing: Product, place, price and promotion. Using all of this marketing mix will go far in achieving your desired results. Today, one of the ways in which you can market your business is to host webinars. Here’s how you can promote and sell your products during your webinar without making it too sales focused.
Create a short informative sign-up page. The title of this page should be compelling and explain exactly what the webinar will provide to your audience. The purpose of this page, other than simply knowing how many people are interested, is to collect contact information, such as email address, from your audience. With this information, you can promote products to attendees after the webinar.
Get the format down for the webinar. Your personal story should be first, no more than three to five minutes. If you tell a story that shows how you overcame an obstacle, it will humanize you for your audience and open their hearts to your message. Deliver useful, relevant and actionable content for the next 20 minutes, teasing them about the offer you’ll be making to them later. Finally, offer fast action bonuses for people who act now on your offer, and don’t apologize for making the offer. You’re helping them and they deserve to hear your offer.
Add scarcity to your offer. You can’t make the offer too open ended, or people will sit on it, procrastinate and in many cases never act. Give them a time limit but also include a lot of value in the offer, such as a special breakout Q & A session for fast acting buyers taking place just a few days. That will entice your audience to act.
Describe the products completely. Proudly explain what they will get when they buy your product, including all the benefits available to them and the fast action bonuses. This is your “sales page” and you want to give them everything, including overcoming any objections they might have to buying.
Send buyers directly to your checkout page. When you’ve already made the offer and pitch, don’t send them to another sales page during the webinar. Instead, send them to a checkout page that will streamline the process. You’ve already told them the benefits, they’re clicking to buy, and they want to buy. Don’t interfere with that.
Follow up. You’d be shocked at how many people give webinars and don’t follow up with their audience after the event. Most of your sales are likely to happen in the first couple of days after the webinar. You may have one or two who take advantage of the fast action bonuses, but you’ll have more buy after the event if you follow up. Send a recording of the event; write up a post using the questions received during the event. Find ways to follow up and continue the conversation.
Webinars are one of the best forms of marketing that your business has ever seen. But, they only work if you learn how to do them correctly, by being confident and making your offer in a real, genuine way to the audience. If you’ve given them a lot of great, free content and whetted their appetite well enough, they’ll be lining up to buy from you.